Alcohol brands sell more than just drinks, they sell a lifestyle, and Bud Light is aligning its brand with the same vibrant energy that house parties create, with the 2019 Bud Light House Party Tour.
This experiential marketing campaign is traveling around Canada, making stops in Toronto, Montreal and Calgary. Partnering with musical icons 2 Chainz and Alison Wonderland, this event brings fans a unique experience that's both intimate and entertaining. Most recently, 2 Chainz performed a set in Toronto, offering 110 lucky fans a private show in a decorated home that had plenty of Instagrammable moments for the guests.
In addition to those in the audience, the event was livestreammed with an impressive 200,000 viewers tuning in.