In the newest Budweiser campaign, coasters are used in a creative way to support the music scene in Brazil. In this campaign created with Wieden+Kennedy São Paulo, Budweiser reminds that "The Stage is Yours to Take" and it does more than provide a place to set drinks.
These anything-but-ordinary coasters are actually “playable” vinyl beer coasters for music fans that work on most record players. The coasters are about the same size as a regular cardboard coaster and throughout São Paulo and Curitiba, Brazil, they are being used to promote artists like Estudante, Monna Brutal & MCharles and Negra Rê.
For those who don't have access to a record player, the vinyl coasters also include scannable Spotify Codes that link to the artists' tracks.
What Makes This Trend Stand Out
- Playable Vinyl Coasters
- The adoption of playable vinyl coasters as a promotional tool for music artists to reach audiences and stand out amongst competitors.
- Interactive Promotions
- The use of interactive promotional tools to drive engagement and sales by creating unique experiences like playable vinyl coasters.
- Collaborative Marketing
- The trend towards brands partnering with up-and-coming artists to promote their products and support underground music scenes.
Sectors Adopting This
- Beverage Industry
- The use of unique and interactive promotions like playable vinyl coasters to create brand loyalty and engagement among consumers.
- Music Industry
- The trend towards brands partnering with up-and-coming artists to promote their music and give exposure to new talent.
- Advertising Industry
- The adoption of interactive promotional tools like playable vinyl coasters to create new and memorable experiences for consumers.
