This Budweiser Campaign Uses Vinyl Coasters to Support Underground Artists
Laura McQuarrie — April 7, 2023 — Lifestyle
References: famouscampaigns
In the newest Budweiser campaign, coasters are used in a creative way to support the music scene in Brazil. In this campaign created with Wieden+Kennedy São Paulo, Budweiser reminds that "The Stage is Yours to Take" and it does more than provide a place to set drinks.
These anything-but-ordinary coasters are actually “playable” vinyl beer coasters for music fans that work on most record players. The coasters are about the same size as a regular cardboard coaster and throughout São Paulo and Curitiba, Brazil, they are being used to promote artists like Estudante, Monna Brutal & MCharles and Negra Rê.
For those who don't have access to a record player, the vinyl coasters also include scannable Spotify Codes that link to the artists' tracks.
These anything-but-ordinary coasters are actually “playable” vinyl beer coasters for music fans that work on most record players. The coasters are about the same size as a regular cardboard coaster and throughout São Paulo and Curitiba, Brazil, they are being used to promote artists like Estudante, Monna Brutal & MCharles and Negra Rê.
For those who don't have access to a record player, the vinyl coasters also include scannable Spotify Codes that link to the artists' tracks.
Trend Themes
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Playable Vinyl Coasters — The adoption of playable vinyl coasters as a promotional tool for music artists to reach audiences and stand out amongst competitors.
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Interactive Promotions — The use of interactive promotional tools to drive engagement and sales by creating unique experiences like playable vinyl coasters.
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Collaborative Marketing — The trend towards brands partnering with up-and-coming artists to promote their products and support underground music scenes.
Industry Implications
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Beverage Industry — The use of unique and interactive promotions like playable vinyl coasters to create brand loyalty and engagement among consumers.
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Music Industry — The trend towards brands partnering with up-and-coming artists to promote their music and give exposure to new talent.
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Advertising Industry — The adoption of interactive promotional tools like playable vinyl coasters to create new and memorable experiences for consumers.
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