A fashionable celebration is the format that streetwear purveyor Billionaire Boys Club chose to embrace to recognize one of the biggest achievements in human history — the moon landing. Expected to launch as part of the label's Fall 2019 collection, the clothing bears bold elements that hint at NASA and the Apollo 11 capsule.
The fashionable celebration capsule consists of hats, hoodies, tees, shorts, as well as two graphic images that see the aforementioned Apollo 11 being recovered in Hawaii. From aesthetically driven patchwork to militantly inspired silhouettes, Billionaire Boys Club also launches an appropriately themed lookbook that communicates space-inspired sensibilities.
The brand's venture in the moon landing-informed fashionable celebration marks a certain quality in the ethos of the "Billionaire Boys Club and [its] identity," which has tied to "drawing influence from space and innovation."