Street-Informed Hiking Capsules

Billionaire Boys Club Bee Line Joins Timberland for SS22

Billionaire Boys Club Bee Line works in collaboration with Timberland on a collection of hiking designs made for the Spring/Summer 2022 season. The seasonal capsule is made up of multicolor footwear and wearables that are perfect for adventurers. This marks the second time that the duo join forces to create hiking apparel, with the continuation of bringing light to environmentally equitable production.

The collection features five items in total with the notable return of the Solar Ridge Hiker in three tonal palettes of either camel, azure blue, or olive green. The rest of the collection includes unisex designs including a waterproof layered parka crafted from recycled nylon materials, a long sleeve graphic top made from recycled cotton jersey, wide-leg pants, and organic cotton hoodies.

Image Credit: Billionaire Boys Club Bee Line

Street-informed Hiking Capsules
Collaborations between fashion and outdoor gear brands leading to street-style inspired hiking collections.
Environmentally Equitable Production
The use of sustainable and recycled materials in the production process of outdoor gear gaining popularity.
Multicolor Footwear and Wearables
Increased demand for colorful and vibrant hiking footwear and wearables for adventurers.

Sectors Adopting This

Fashion Industry
Fashion brands collaborating with outdoor gear brands to produce street-style inspired hiking collections.
Outdoor Gear Industry
Incorporating sustainable and recycled materials in the production of outdoor gear to meet the changing demands of consumers.
Recreational and Adventure Tourism Industry
Demand for colorful and vibrant hiking footwear and wearables for adventurers to enhance their hiking experience.
SCORE
4.7 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 60%
Activity 68%
Freshness 12%