Before VidCon this year, Snapchat announced that it will be introducing Creator Shows to its platform featuring content from Serena Williams and Kevin Hart, plus creators like Emma Chamberlain, Loren Grey and Rickey Thompson. These shows, created specifically for Snapchat users, will be about three to five minutes in length and an entire season will have about eight to 10 episodes. For the platform, these shows will also be filmed as first-person, vertically formatted videos. These new additions to Snapchat Shows will offer a range of content from beauty and fashion to fitness and beyond.
This summer, Snapchat's new Creator Shows can be found on the Discover page, featuring content like the motivational Rules of Success with Arnold Schwarzenegger and the nostalgic unboxing series Throwback Toys with Jordyn Jones.