Alex + Hugo, a Senior Integrated creative team based in London, recently announced the launch of its new vibrant 'Demotivational Posters' that feature cynical phrases. The artwork boasts eye-catching colors with chunky, 3D typography.
These bespoke posters are printed on German Hahnemühle Photorag matte paper to ensure the colors are vibrant and accurate. The posters feature sayings such as "Maybe tomorrow maybe never," "Born to snooze," and "Yeah not gonna happen." According to the designers, their inspiration for creating these Demotivational Posters come for a positive outlook. They state, "We think nothing motivates you more than someone saying you won't to make it." The Demotivation Posters are likely targetted towards Millenials and Gen Z who appreciate sarcastic slogans often found in meme culture.