Smartpress' Sticker & Magnet Postcards Fight Digital Fatigue
Laura McQuarrie — December 4, 2025 — Marketing
References: smartpress
To help businesses, nonprofits and educational institutions create memorable experiences, Smartpress launched six customizable marketing postcards. In all, there are four peel-and-stick sticker postcards (in standard and custom shapes, available with or without mail fulfillment) and two magnet postcards in standard or mailer versions.
“There’s a growing appetite out there for things we can touch, hold and place in the spaces we inhabit,” said Smartpress Director of E-commerce Operations David Kidd. “This trend is broad but especially strong among younger people, who show signs of digital fatigue and more interest in physical, tangible things.” Designed to be kept and displayed, these premium, tactile design help brands make an impression, build loyalty and tell stories that demand to be shared.
“There’s a growing appetite out there for things we can touch, hold and place in the spaces we inhabit,” said Smartpress Director of E-commerce Operations David Kidd. “This trend is broad but especially strong among younger people, who show signs of digital fatigue and more interest in physical, tangible things.” Designed to be kept and displayed, these premium, tactile design help brands make an impression, build loyalty and tell stories that demand to be shared.
Trend Themes
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Tangible Marketing Materials — With increasing digital fatigue, consumers are gravitating towards tangible marketing materials that offer a more personalized and memorable touch.
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Customization and Personalization — The demand for customizable products is rising, allowing brands to create bespoke marketing materials that resonate more deeply with their target audience.
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Multifunctional Marketing Tools — Marketing postcards that combine functionalities, such as stickers and magnets, are gaining traction by providing extended value and engagement for recipients.
Industry Implications
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Print and Stationery — The print and stationery industry is witnessing a resurgence driven by the demand for customizable and tactile marketing materials.
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Direct Mail Marketing — Direct mail marketing is evolving with innovative formats such as multifunctional postcards that combine tactile and interactive elements.
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Promotional Products — The promotional products industry increasingly explores innovative designs, such as peel-and-stick stickers and magnets, to enhance brand interaction.
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