Top 100 Fashion Trends in August

From Milky Matcha Fragrances to Luxe Literary-Inspired Tote Bags

— August 23, 2025 — Fashion
The August 2025 fashion landscape has evolved, delivering new fabrics, materials, and styles for consumers to sport during the warmer months. Spotlighting summer fragrance innovations and tactile outdoor apparel, this roundup shares the products making waves throughout the industry.

One collaboration capturing the attention of consumers is Longchamp x Constantin Riant. Presented in an elegant palette of cobalt blue and crisp white, the collection captures the spirit of artisanal Paris. Among its highlights is the Les Artisans de Paris silk scarf, complemented by workwear-inspired garments, including durable cotton jackets, artist-style overalls, and clean-lined graphic tees.

Alternatively, for lovers of all things cute, the Hello Kitty x Crocs Jibbitz collection is a series of accessories for avid fans of the iconic cartoon cat to pick up as a way to elevate the look and feel of their Crocs brand shoes. Each of the Jibbitz are characterized by their crystalline appearance that's achieved with real Swarovski crystals to maximize the shimmer and shine.
8.1
Score
Popularity
Activity
Freshness
99
Protective Guava Sprays
Protective Guava Sprays
Ceremonia's Guava Rescue Spray Harnesses the Power of a Natural UV Filter
<
98
Beachtown-Inspired Pastel Shoes
Beachtown-Inspired Pastel Shoes
Bad Bunny and adidas Present a Cabo Rojo Gazelle Indoor
<
97
Playful Reusable Cartoon Deodorants
Playful Reusable Cartoon Deodorants
The Wild x Paddington Case Celebrates the Character
<
96
Iconic Film-Inspired Fashion Campaigns
Iconic Film-Inspired Fashion Campaigns
Emilia Wickstead Taps Alfred Hitchcock's Vertigo
<
95
Lightweight Performance-Driven Layers
Lightweight Performance-Driven Layers
Outdoor Research Highlights Its Windbreakers and Hoodies
<
94
Multipurpose Haircare Cosmetic Oils
Multipurpose Haircare Cosmetic Oils
The Hollywood Beauty Level-Up Trio is Nourishing
<
93
Premium Hybrid-AI Timepieces
Premium Hybrid-AI Timepieces
G-SHOCK Releases the MTGB4000 as the Newest MT-G Design
<
92
Tomato-Infused Serums
Tomato-Infused Serums
The Glowcery's Tomato Tonic is Fueled by Nourishing, All-Natural Ingredients
<
91
Reptilian-Inspired Bold Sneakers
Reptilian-Inspired Bold Sneakers
Saucony Gets a Progrid Omni 9 Glowaconstrictor Shoe
<
90
Retro Collaborative Sneakers
Retro Collaborative Sneakers
Clipse Thorn Samba Revives aClassic Silhouette with Personal Details
<
89
Scent-Forward SPF Sprays
Scent-Forward SPF Sprays
COOLA X Voluspa Join Forces to Release a California Inspired Sunscreen
<
88
Decadent Desset Body Oils
Decadent Desset Body Oils
A Fan-Favorite Imaginary Authors Scent is Now a Sweetly Scented Body Oil
<
87
Special Edition Sunglasses Collections
Special Edition Sunglasses Collections
Waiting For The Sun x Percival Reimagine The Tedeux Frame
<
86
Motion-Centric Dynamic Sneakers
Motion-Centric Dynamic Sneakers
Saucony Introduces the Matrix in the Fade Pack of Shoes
<
85
Marbled Lip Masks
Marbled Lip Masks
Ice Cream Inspired Laneige x Baskin-Robbins' Rainbow Sherbet Lip Sleeping Mask
<
84
Limited-Edition Patriotic Fragrances
Limited-Edition Patriotic Fragrances
7 Virtues' Eau America and Oh Canada Honor Iconic Scents
<
83
Amplifying Perfume Primers
Amplifying Perfume Primers
The Scent Journer Perfume Primer Boosts the Longevity of Scents
<
82
Hydrating Nature-Inspired Cosmetics
Hydrating Nature-Inspired Cosmetics
The Tree Hut Summer Collection is Packed with Seasonal Scents
<
81
K-Pop Collaborative Sportswear
K-Pop Collaborative Sportswear
BLACKPINK Drops the BLACKPINK IN YOUR AREA League Collection
<
80
Building-Block-Inspired Bag Capsules
Building-Block-Inspired Bag Capsules
Herschel x LEGO® Partner for a Back-to-School Collection
<
79
Limited Edition Aviators
Limited Edition Aviators
American Optical Honors Apollo 11 with Its 'Blue Moon' Colorway
<
78
Earthy Tonal Running Sneakers
Earthy Tonal Running Sneakers
adidas Introduces the Ghost Sprint Shoe is Magic Beige
<
77
AR-Powered Makeup Experiences
AR-Powered Makeup Experiences
NYX Professional Makeup Beauty Bestie 2.0 is Available on Snapchat
<
76
Fashion House Checkered Vinyls
Fashion House Checkered Vinyls
Burberry Presents a Special Vinyl Record with an Optical Illusion
<
75
Tailored Americana Summer Fashion
Tailored Americana Summer Fashion
ERL Introduces its New Poison Ivy Collection for SS26
<
74
Nourishing Fragrance Mists
Nourishing Fragrance Mists
Brown Girl Jane's Lu’au Hair and Body Mist is EDT-Strength
<
73
Lifestyle Brand Summer Campaigns
Lifestyle Brand Summer Campaigns
Kendall Jenner Stars in the Summer 2025 FWRD Edit
<
72
Whipped Purple Sunscreens
Whipped Purple Sunscreens
Major Fade Disco Block Addresses Current & Future Discoloration
<
71
Iconic Fashion Design Revivals
Iconic Fashion Design Revivals
Mugler's Re/Edit Capsule Campaign Efatures Sharon Stone
<
70
Moisturizing Scented Body Mists
Moisturizing Scented Body Mists
Fugazzi's Body Mists are Infused with Vitamin E and Panthenol
<
69
Superhero-Honoring Watch Ranges
Superhero-Honoring Watch Ranges
The G-SHOCK x Fantastic Four Timepieces Come in Four Models
<
68
Vibrant Duality Fragrances
Vibrant Duality Fragrances
Onitsuka Tiger Eau De Parfum Explore Quiet Radiance & Contrast
<
67
Nourishing Eyelash Oils
Nourishing Eyelash Oils
Ardell Beauty 100% Pure Castor Oil Works All Over the Face
<
66
Feminine Tennis Bracelets
Feminine Tennis Bracelets
SETTE’s Coquette Lab Diamond Tennis Bracelet Elevates Tenniscore
<
65
Collaborative Sleek Sneaker Model
Collaborative Sleek Sneaker Model
Stella McCartney and adidas Launch Two Taekwondo Shoes
<
64
Meal-Inspired Lip Balms
Meal-Inspired Lip Balms
Panera x Holler and Glow Team Up for the 'S'Mac and Cheese Lip Balm'
<
63
Oil-Based Foaming Cleansers
Oil-Based Foaming Cleansers
Cetaphil Drops the Nourishing Oil to Foam Cleanser Face Wash
<
62
Stress-Eliminating Beauty Sprays
Stress-Eliminating Beauty Sprays
Shiseido's Stress G Harmonizer Addresses Stress Odor
<
61
Banana Pudding Lip Balms
Banana Pudding Lip Balms
A Magnolia Bakery Treat Inspired Glossier's Banana Pudding Balm Dotcom
<
60
Aloe Vera-Infused Skincare Creams
Aloe Vera-Infused Skincare Creams
My Little Sudocrem® Aloe Vera Targets Millennials and Gen Z
<
59
Decadent Pistachio Body Lotions
Decadent Pistachio Body Lotions
eos' Crème de Pistachio Body Lotion is a Treat for Skin
<
58
Metallic-Tinged Premium Sneakers
Metallic-Tinged Premium Sneakers
Nike's Pegasus Premium Sneaker Gets a Metallic Silver Hue
<
57
Summery Streaming Series Cosmetics
Summery Streaming Series Cosmetics
KISS x The Summer I Turned Pretty Products Celebrate the Series
<
56
Subtly Exaggerated Sophisticated Silhouettes
Subtly Exaggerated Sophisticated Silhouettes
Balenciaga's Resort 2026 Collection is Chic & Elegant
<
55
Next-Gen Plant-Powered Skincare
Next-Gen Plant-Powered Skincare
SUPPURU Fuses K-Beauty Techn & Clean, Vegan Ingredients for Gen Z
<
54
8-in-1 Hair Stylers
8-in-1 Hair Stylers
Drybar's All-Inclusive Styling Tool Works on Both Wet & Dry Hair
<
53
Extravagant Jewelry Collections
Extravagant Jewelry Collections
Piaget Presents Shapes of Extraleganza High Jewelry Collection
<
52
Sculpted Athleticwear Collections
Sculpted Athleticwear Collections
BetterMe Expands Its Viral Catsuit to New Silhouettes
<
51
Star-Studded Men's Fragrance Campaigns
Star-Studded Men's Fragrance Campaigns
The BOSS Bottled Beyond Fragrance Campaign is Eye-Catching
<
50
Symbolic Handcrafted Jewelry
Symbolic Handcrafted Jewelry
Azza Fahmy's 'Wonders of Nature' Collection Features Floral Motifs
<
49
Evoking Seasonal Scents
Evoking Seasonal Scents
The Maker Spotlights its Lush Fragrances as Being Transportive
<
48
Coastal-Inspired Activewear Launches
Coastal-Inspired Activewear Launches
SET Active’s New Drop, Wish You Were Here, Channels Summer
<
47
Milky Matcha Fragrances
Milky Matcha Fragrances
Creamy Matcha Lattes Inspired Milk & Matcha by Obvious Parfums
<
46
AI-Powered Cosmetic Assistants
AI-Powered Cosmetic Assistants
L’Oréal Paris Beauty Genius Provides Personalized Diagnostics
<
45
Technical Denim-Worked Sneakers
Technical Denim-Worked Sneakers
Vans OTW and FDMTL Join Forces on a Special Collection
<
44
Sophisticated Wardrobe Essentials
Sophisticated Wardrobe Essentials
UNIQLO: C Launches the 'Modernity in Motion' Collection
<
43
Collaboration Cartoon Cooking Aprons
Collaboration Cartoon Cooking Aprons
The Hedley & Bennett x Bob's Burgers Collection is Playful
<
42
Ultra-Sophisticated Fashion Capsules
Ultra-Sophisticated Fashion Capsules
Stella McCartney's Resort 2026 Collection is Chic & Versatile
<
41
Sunscreen Brand Fragrances
Sunscreen Brand Fragrances
Sun Bum Makes Its Fragrance Debut with Limited-Edition Sonny No. 101
<
40
Tactical Tech-Infused Backpacks
Tactical Tech-Infused Backpacks
The Coalax Lancer300 Modular Outdoor Backpack is Feature-Rich
<
39
Fall-Ready Techwear Essentials
Fall-Ready Techwear Essentials
UNIQLO :C FW25 Brings Techwear Staples for Colder Months
<
38
Collectible Girl Group Soaps
Collectible Girl Group Soaps
The Lush x KATSEYE Collaboration Shares Expressive Bath Essentials
<
37
Tech-Driven Streetwear Drops
Tech-Driven Streetwear Drops
Nooon Unveils Its 'REBOOT' Collection Bridging 3D Design and Utility
<
36
Festival-Inspired Luxury Fashion Campaigns
Festival-Inspired Luxury Fashion Campaigns
Burberry Celebrates the Energy of British Music Culture
<
35
Textural Suede Colorblocked Sneakers
Textural Suede Colorblocked Sneakers
Nike's Dunk Low Panda Sneaker Gets a Picante Red Colorway
<
34
Crystalline Cartoon Clog Accessories
Crystalline Cartoon Clog Accessories
The Hello Kitty x Crocs Jibbitz Collection is Dazzling
<
33
Toy-Inspired Jewelry Collections
Toy-Inspired Jewelry Collections
Hot Wheels x ALEX AND ANI Drop a Jewelry Line Inspired By Toys
<
32
Adorable Plush Sneaker Collections
Adorable Plush Sneaker Collections
Colorful Plush-Inspired Sneakers Unite Character and Comfort
<
31
Metallic Sports Car Sunglasses
Metallic Sports Car Sunglasses
The Porsche Design P’8954 Sunglasses are Inspired by the 911 Targa
<
30
Multi-Decade Fashion Collections
Multi-Decade Fashion Collections
The Rabanne Resort 2026 Collection is Bold, Chic, and Refined
<
29
Lemon Cocktail-Inspired Lip Products
Lemon Cocktail-Inspired Lip Products
Rhode Unveils the Peptide Lip Treatment in Lemontini
<
28
Flavor-Forward Lip Treatments
Flavor-Forward Lip Treatments
Sweet July Skin's Lip Treatments are Fruity & Antioxidant-Rich
<
27
Multi-Functional Smoothing Hair Oils
Multi-Functional Smoothing Hair Oils
Briogeo Presents a New Four-In-One Hair Product
<
26
Floral Fragrance Primers
Floral Fragrance Primers
The Gabrielle Chanel Fragrance Primer Intensifies Personal Perfume
<
25
Contemporary Fashion Retrospectives
Contemporary Fashion Retrospectives
The Balenciaga by Demna Exhibition Captures Attention
<
24
Vibrant Summer Fragrance Spots
Vibrant Summer Fragrance Spots
Jo Malone Debuted 'Just Because We Love A Summer Favorite'
<
23
Glossy Gel Lip Liners
Glossy Gel Lip Liners
MAC Cosmetics' Lipglazer Glossy Lipliner is Lightweight & Plumping
<
22
Glow-Boosting Sensorial Skincare
Glow-Boosting Sensorial Skincare
Good Intent by No7 is an Affordable Product Range for Glass Skin
<
21
Striking Indigo-Dyed Timepieces
Striking Indigo-Dyed Timepieces
The Citizen 30th Anniversary Eco-Drive AQ4106-26L is Celebratory
<
20
K-Beauty Calming Serums
K-Beauty Calming Serums
Dear, Klairs Unveiled a Brand Refresh with Dual Skincare Launches
<
19
Blue-Tonal Performance Sneakers
Blue-Tonal Performance Sneakers
Nike Unveils the Sabrina 3 Shoe in a Blueprint Colorway
<
18
Astrology-Inspired Body Washes
Astrology-Inspired Body Washes
method Launches its 'Shower Readings Body Wash Collection'
<
17
Black Hole-Inspired Watches
Black Hole-Inspired Watches
CIGA DESIGN and Label Noir Launch the Blue Planet II Black Star
<
16
Swiss Open-Honoring Timepieces
Swiss Open-Honoring Timepieces
The Rado Captain Cook x Tennis Limited Edition Celebrates 40 Years
<
15
Sensorial Lotion Melts
Sensorial Lotion Melts
Jergens Lotion Bursts Have Fun Shapes and Serious Hydration Benefits
<
14
Laid Back Mule Returns
Laid Back Mule Returns
Dr. Martens Debuts Bold New Colors for its Zebzag Anywair Mule
<
13
Luxe Literary-Inspired Tote Bags
Luxe Literary-Inspired Tote Bags
Jonathan Anderson Revealed Bold Dior Book Tote Designs
<
12
Navy SEAL Support Timepieces
Navy SEAL Support Timepieces
This Luminox Navy SEAL Foundation Watch is Gilded
<
11
Versatile Fragrance Mists
Versatile Fragrance Mists
L’OCCITANE's Almond Hair & Body Mist is Delicately Scented
<
10
Pre-Washed Leather Classic Footwear
Pre-Washed Leather Classic Footwear
Colbo and Sperry Join on the Authentic Original Boat Shoe
<
9
Customizable Collagen Sets
Customizable Collagen Sets
The Medicube 'Collagen Swirl Duo' Features Two Mixable Creams
<
8
Vibrant Fashionable Sanitizer Cases
Vibrant Fashionable Sanitizer Cases
The Crocs x Touchland Hand Mist Cases are Limited-Edition
<
7
Performance-Driven Footwear Launches
Performance-Driven Footwear Launches
Arc’teryx Launches the Konseal Shoe for Fall/Winter 2025
<
6
Surf-Ready Fitness Tracker Timepieces
Surf-Ready Fitness Tracker Timepieces
The G-SHOCK G-LIDE GBX-100S Comes in Two Colors
<
5
Celebrative Icon-Inspired Campaigns
Celebrative Icon-Inspired Campaigns
adidas Originals Honors 55 Years with Superstar: The Original
<
4
Luxury Lockit-Inspired Jewelry Collections
Luxury Lockit-Inspired Jewelry Collections
Louis Vuitton Unveils Its 2025 Silver Lockit Collection
<
3
Italian Heritage Jewelry
Italian Heritage Jewelry
Pomellato's Collezione 1967 is an Homage to History & Innovation
<
2
Samurai Armor-Inspired Timepieces
Samurai Armor-Inspired Timepieces
These New G-SHOCK MR-G Watches Come in Two Options
<
1
Artisanal Luxury Parisian Garments
Artisanal Luxury Parisian Garments
Longchamp Debuts an Artistic Fall Capsule with Constantin Riant
<