Surf-Ready Fitness Tracker Timepieces

The G-SHOCK G-LIDE GBX-100S Comes in Two Colors

The G-SHOCK G-LIDE GBX-100S timepiece is the brand's latest model that's engineered with fitness tracking, surfing and more in mind to work well for adventurous athletes alike. The watch is constructed with a bio-based resin material case and a mineral crystal lens, while the MIP LCD display offers impressive readability. The watch connects to the Casio Watches app, which will enable users to program the surf conditions automatically after choosing from the more than 3,300 locations offered.

The G-SHOCK G-LIDE GBX-100S timepiece comes in black and royal blue color options, and also offers compatibility with Strava to help athletes track their performance on the platform. The watch is rated to provide around two-years of use per battery and is priced at $170.

Image Credit: G-SHOCK

Eco-friendly Wearable Tech
The use of bio-based resin material in watches underscores the growing trend towards environmentally sustainable wearable devices.
Sport-specific Tracking Features
With its automatic surf condition programming, this watch exemplifies the shift toward fitness trackers offering specialized features for niche sports.
Connected Fitness Ecosystems
The integration with popular platforms like Strava highlights a trend of creating interconnected ecosystems in the fitness wearable market.

Sectors Adopting This

Wearable Technology
Advancements in material innovation and feature integration are propelling the wearable technology industry toward more diverse applications.
Eco-conscious Consumer Electronics
The emphasis on sustainable materials in consumer electronics reflects a burgeoning industry focused on ecological responsibility.
Sports and Outdoor Gear
Niche functionality in sport-specific gear presents opportunities for innovation in the sports and outdoor equipment industry.
SCORE
8.3 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 100%
Activity 99%
Freshness 50%