Each year, countless people look forward to Shark Week on the Discovery Channel and this year, Discovery is promoting the week-long programming through shark sneakers created with Vans. The Discovery x Vans styles include two sneakers for adults, including Sk8 and slip-on designs, plus other options for kids and toddlers.
The Vans x Shark Week Sk8-Hi style features the footwear brand's signature rubber waffle outsoles, reenforced toecaps and padded collars, plus a design that interrupts Vans' classic side stripe with an image of a toothy shark taking a bite.
As well as helping to promote Shark Week, these collaborative Discovery x Vans shark sneakers help to support Oceana's mission to protect the oceans of the world.
Why This Trend Is Growing
- Collaborative Sneaker Collections
- Opportunity for brands to collaborate with different industries and create limited-edition sneaker collections that promote specific events or causes.
- Promotional Partnerships
- Opportunity for brands to form strategic partnerships with media channels or organizations to create promotional products that align with specific programming or events.
- Mission-driven Collaborations
- Opportunity for brands to collaborate with non-profit organizations to raise awareness and support important causes through product collaborations.
Industries Being Reshaped
- Footwear
- Opportunity for footwear brands to collaborate with media channels or organizations to create limited-edition collections that align with specific events or programming.
- Broadcast Media
- Opportunity for media channels to form partnerships with brands to create promotional products that connect with the interests and passions of their audience.
- Environmental Conservation
- Opportunity for non-profit organizations focused on environmental conservation to partner with brands and create mission-driven collaborations that raise awareness and support their cause.
