'Sport Changes Everything' is the final video launch of a three-part campaign by Nike. The empowering marketing initative does not only give the company exposure, however. It also serves to motivate and inspire younger demographics to meet challenges head-on and be their best possible self with the help of the sports medium.
The videos of the 'Sport Changes Everything' trilogy feature Maynor De Leon — an individual who went viral with his weight-loss story, Justin Gallegos — a runner who faces cerebral palsy, and Chantel Navarro who is a young female boxer, aiming to become a champion. All these stories spotlight real people, real passion and real struggles. As a result, 'Sport Changes Everything' has the ability to resonate deeply with its audience as it is easily applicable and relatable to many.