This summer, shoe brand Skechers has teamed up with the mobile messenger app 'LINE' to create the Skechers x LINE FRIENDS collection. Not only are the new shoes extra comfy, but each pair features an adorable cartoon critter from the app.
The Skechers x LINE FRIENDS collection consists of a sporty casual slide sandal in four fun colors. The upper of each sandal is branded with a character from the popular messaging app, so fans can bring their favorite cartoons to life. There's a royal blue pair of slides with Brown the bear, a fuchsia pink pair with Choco the bear, an aqua blue pair with Sally the chick, and finally, a white set of slides with Cony the bunny.
Made with Skechers Plush Foam and a contoured comfort footbed, these new slides are perfect for strutting around by the pool this summer.
Image Credit: <i> Skechers.</i>
Key Themes Behind This Trend
- Branded Collaboration Collections
- Opportunity for brands to collaborate with popular apps and feature character designs on their products.
- Character-based Fashion
- Growing consumer interest in clothing and accessories featuring beloved cartoon characters from popular apps.
- Comfort-focused Footwear
- Increasing demand for comfortable and supportive slide sandals for leisure activities.
Where This Applies
- Footwear
- Footwear companies can explore partnerships with popular apps to create character-themed shoe collections.
- Fashion
- Fashion brands can capitalize on the popularity of character-driven fashion by incorporating app characters into their designs.
- Mobile Apps
- App developers can consider collaborating with fashion companies to create branded collections featuring characters from their apps.
