Much like other brands that are embracing the LGBTQ+ movement, the Diesel Pride campaign saw a branded, rainbow-themed capsule that was supplemented with a love-promoting editorial photoshoot on social media. The photographs were elegantly sensual, spotlighting same-sex relationships in a tasteful manner. However, not everyone felt that way.
As the Diesel Pride campaign ran throughout the month of June, the brand noticed that it was beginning to steadily loose followers on Instagram — a phenomenon that eventually totaled at the loss of 14,000 users. However, the fashion brand turns this around with the help of ad agency Publicis Italy. Together, the two companies launch a follow up to the Diesel Pride campaign, that highlights how "love transcends numbers."
Negativity-Inspired Social Media Campaigns
More Stats +/-
Humorous Social Media-Referencing Campaigns
Superhero-Themed QSR Posters
Branded Social Media Participation
Mock Influencer Fashion Campaigns
Crowdsourced Prank Campaigns
Free 2019 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.