Levi's Pride 2021 Collection is the latest in its line of pride-themed clothing that aims to promote diversity and inclusivity. This year's collection is entirely unisex and focuses on spreading awareness and acceptance of gendered pronouns through graphics. Levi's Pride 2021 Collection, made up of washed-out denim pieces, features the Liberation Trucker Jacket, the Liberation Short-All, and the Liberation Jumpsuit, which all have pronoun-promoting patches, alongside rainbow accents.
Jen Sey, President of Levi's, commented, "We find it so important to see people as they want to be seen. Which is why this year, our goal is to showcase the Pride collection with a call you can’t ignore: Respect all pronouns.” Also included in the collection are the Pride Sling Bag and the Pride Snapback Hat, both in stark white and highlighted by rainbow graphics.
Image Credit: Levi Strauss & Co.
What's Driving This Trend
- Gender-inclusive Fashion
- Brands can explore gender-inclusive clothing lines that promote diversity and inclusivity through graphics and fabrics.
- Pride-centric Marketing
- Businesses can create Pride-themed marketing campaigns that showcase a call to respect all pronouns, promoting a more inclusive society.
- Rainbow Product Accents
- Brands can add rainbow details to their product offerings to celebrate diversity and promote inclusivity for the LGBTQ+ community.
Who This Affects Most
- Fashion
- Fashion brands can spotlight a wide range of sizes, skin tones, and identities with gender-inclusive collections that generate appeal and accessibility across different markets.
- Marketing
- Marketing agencies can incorporate Pride-centric storytelling and campaigns that support diversity and inclusivity, while celebrating the LGBTQ+ community.
- Product Design
- Product design firms can create new product lines that incorporate colorful, Pride-centric accents that celebrate diversity and promote inclusivity for all.
