Somersby Canada, the beloved cider brand, recently announced a new strategic partnership with Get REAL, a Canadian non-profit organization dedicated to fighting 2SLGBTQ+ discrimination, racism, and bullying. Together the brands have created the University Chapter program and the 'Steps of Pride' virtual speaker series.
The new series focuses on providing Get REAL an opportunity to share their learnings from learnings acquired by speaking with over half a million students, teachers, parents, and corporate audiences across Canada. The aim of the project is to amplify y 2SLGBTQ+ voices and stories.
To kick off the initiative, Somersby Canada also announced the launch of limited-edition cans. Fans can get their hands on the new cans this summer during Copenhagen 2021 WorldPride.
Image Credit: Somersby Canada
Key Themes Behind This Trend
- Inclusive Branded Campaigns
- Alcohol brands partnering with non-profit organizations to support marginalized communities and promote inclusivity through marketing campaigns.
- Virtual Speaker Series
- Creating opportunities for non-profit organizations to share their learnings through virtual speaker series.
- Limited-edition Product Launches
- Creating excitement and engagement with consumers through limited-edition product launches to support social causes.
Where This Applies
- Alcoholic Beverages
- Alcohol industry can partner with non-profit organizations and support social causes to promote inclusivity and diversity.
- Non-profit
- Non-profit industry can partner with companies to create inclusive campaigns and virtual speaker series to promote their cause and create awareness.
- Marketing and Advertising
- Marketing and advertising industry can focus on creating marketing campaigns that promote inclusivity, diversity, and social causes through partnerships with non-profit organizations.
