These Strongbow Pride kits have been unveiled by the brand as a way to help retailers get in on the festivities and show their support for the LGBTQ+ community this summer in the UK. The free point-of-sale kits will be offered on every purchase of any flavor of Strongbow and includes a hanging flag, A3 posters, bunting for in-store use and key information on how to maximize use. The brand is also teaming up with Hunsnet that showcases the cider brand's distinct range of flavors that are perfect for incorporating into Pride celebrations.
Cider Brand Director at Heineken UK Rachel Holms spoke on the Strongbow Pride kits saying, "We’re thrilled to be activating with Strongbow in Booker ahead of Brighton & Hove and Manchester Pride, and cannot wait to go live with our collaboration with Hunsnet for the content series and Fabuloso in the Park. By spotlighting Pride with Strongbow, we hope to bring further awareness of the occasion and champion LGBTQIA+ voices, alongside helping retailers across the country boost their cider sales as Pride festivals commence.”
What's Driving This Trend
- Inclusive Merchandise Kits
- Customized merchandise kits for events to enhance brand support for social causes.
- Event-centric Marketing
- Targeted marketing campaigns aligned with major cultural or social events.
- Collaborative Content Series
- Branded content partnerships creating engaging narratives around specific events.
Who This Affects Most
- Retail
- Retailers leveraging limited-edition promotional tools to drive sales and community support.
- Alcoholic Beverages
- Beverage companies using festive packaging and promotional materials to boost product visibility.
- Event Marketing
- Marketing firms enhancing brand presence through strategic event collaborations and media content.
