The Beastie Boys x Adidas sneakers were unveiled at the Beyond the Streets exhibition space in New York City as a new collaboration that commemorates the hip-hop group's second studio album.
Marking the 30th anniversary of Paul's Boutique, the sneakers are crafted with a vegan canvas upper section along with a gum sole that balances the footwear using different textures. The footwear features the group's logo on the tongue and interior sock liner, which was designed by artist Eric Haze.
The Beastie Boys x Adidas sneakers will be available for purchase starting on Thursday, July 25 to coincide with the original July 25, 1989 release of the aforementioned album. The sneakers will also support PEACE Sisters and Little Kids Rock with a portion of the sales going towards each.
Image Credit: adidas
Why This Trend Is Growing
- Hip-hop Sneakers
- Opportunity for developing more collaborations between hip-hop groups and sneaker brands.
- Vegan Sneakers
- Opportunity for developing more eco-friendly footwear options for consumers.
- Charitable Sneaker Sales
- Opportunity for brands to donate portions of sales towards social causes to increase brand loyalty.
Industries Being Reshaped
- Fashion
- Fashion industry has the opportunity to expand into new markets by collaborating with musicians and promoting charitable causes.
- Sneaker Manufacturing
- Sneaker brands have the opportunity to adapt to changing consumer preferences by increasing production of vegan and eco-friendly sneakers.
- Non-profit
- Non-profits have the opportunity to partner with brands to increase their reach and generate revenue for their causes.
