Firebox's Newest Mythical Spirit is Made with "Salty Tears"
Laura McQuarrie — July 23, 2019 — Lifestyle
References: firebox & thespiritsbusiness
Firebox, the creator of novelty alcohol products like Unicorn Tears, Mermaid Tears and Dragon Tears, is adding to its line of Mythical Spirits with an all-new gin liqueur made from "the tears of f*ckboys." The Mythical Spirits F*ckboy Tears Gin Liqueur is a shimmering mango and passion fruit-flavored product that's bottled at 20% ABV. The liqueur boasts a pale pink color and is said to be best served with Prosecco, tonic water and a slice of grapefruit.
Like the other spirits in its range, Firebox claims that this new product is genuinely made with tears and bottled sadness that have been magically transformed into a flavorful adult beverage.
The giftable alcohol product will appeal to many for its playful branding, as well as its bold color.
Like the other spirits in its range, Firebox claims that this new product is genuinely made with tears and bottled sadness that have been magically transformed into a flavorful adult beverage.
The giftable alcohol product will appeal to many for its playful branding, as well as its bold color.
Trend Themes
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Novelty Alcohol Products — Opportunity for creating unique and playful spirits that appeal to consumers seeking unconventional drinking experiences.
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Emotion-based Beverage Innovation — Opportunity to develop alcoholic beverages that evoke specific emotions or themes, creating a unique and engaging drinking experience.
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Flavored Liqueur Market — Opportunity to tap into the growing demand for flavored liqueurs by offering innovative and unusual flavor profiles.
Industry Implications
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Alcoholic Beverage Industry — Disruption opportunity for introducing unconventional and emotionally-themed alcoholic beverages that cater to consumer preferences for novelty and unique experiences.
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Food and Drink Gifting Industry — Opportunity to capture the attention of gift buyers by offering unique and eye-catching alcohol products that stand out as memorable and playful presents.
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Flavoring and Extract Manufacturing — Disruptive innovation opportunity to create and manufacture unusual and imaginative flavorings that can be used in the production of flavored liqueurs and spirits.
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