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Sadness-Themed Gin Liqueurs

Firebox's Newest Mythical Spirit is Made with "Salty Tears"

— July 23, 2019 — Lifestyle
Firebox, the creator of novelty alcohol products like Unicorn Tears, Mermaid Tears and Dragon Tears, is adding to its line of Mythical Spirits with an all-new gin liqueur made from "the tears of f*ckboys." The Mythical Spirits F*ckboy Tears Gin Liqueur is a shimmering mango and passion fruit-flavored product that's bottled at 20% ABV. The liqueur boasts a pale pink color and is said to be best served with Prosecco, tonic water and a slice of grapefruit.

Like the other spirits in its range, Firebox claims that this new product is genuinely made with tears and bottled sadness that have been magically transformed into a flavorful adult beverage.

The giftable alcohol product will appeal to many for its playful branding, as well as its bold color.
Trend Themes
1. Novelty Alcohol Products - Opportunity for creating unique and playful spirits that appeal to consumers seeking unconventional drinking experiences.
2. Emotion-based Beverage Innovation - Opportunity to develop alcoholic beverages that evoke specific emotions or themes, creating a unique and engaging drinking experience.
3. Flavored Liqueur Market - Opportunity to tap into the growing demand for flavored liqueurs by offering innovative and unusual flavor profiles.
Industry Implications
1. Alcoholic Beverage Industry - Disruption opportunity for introducing unconventional and emotionally-themed alcoholic beverages that cater to consumer preferences for novelty and unique experiences.
2. Food and Drink Gifting Industry - Opportunity to capture the attention of gift buyers by offering unique and eye-catching alcohol products that stand out as memorable and playful presents.
3. Flavoring and Extract Manufacturing - Disruptive innovation opportunity to create and manufacture unusual and imaginative flavorings that can be used in the production of flavored liqueurs and spirits.
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