Every spirit that Copper in the Clouds makes originates from the same question, “What story do we want this liquid to tell?”
The alcohol takes the essence from a story and translates it into different flavor profiles, aromas, and packaging. The gins range from 20% to 43% ABV and come in flavors like ‘Lychee and Raspberry,’ ‘Mango and Black Pepper,’ ‘Flowerbomb,’ ‘Marmalade,’ ‘Pineapple and Basil,’ and ‘Prickly Pear and Mandarin’ to name a few. They come in individual bottles, mini gift sets, and offer an ‘Interactive Gin Tasting Set by In House tasting.’
Copper in the Clouds uses traditional techniques distilling its products using two flame-fired copper pot stills and macerates the botanicals to extract more intense flavors and aromas. Each bottle is hand-dipped in wax and packaged for consumers to purchase.
Image Credit: Copper in the Clouds
Key Themes Behind This Trend
- Narrative-inspired Alcohols
- Distilleries can create unique flavor profiles and packaging by drawing inspiration from stories or a central concept.
- Interactive Tasting Sets
- Creating custom tasting experiences can add a differentiated value proposition for customers and lead to increased sales.
- Handcrafted Alcohols
- Using traditional techniques to make alcohol can result in higher quality products that appeal to those looking for an artisanal touch.
Where This Applies
- Craft Distilling
- Craft distillers can use narrative-inspired techniques to create unique products with differentiated value.
- Hospitality
- Restaurants and bars can embrace interactive tasting experiences to offer customers a unique experience and stand out from competitors.
- Beverage Retail
- Beverage retailers can leverage the appeal of handcrafted alcohols to attract customers looking for artisanal products.
