Social media is an integral part of many consumers' daily lives, and the December 2021 social media trends showcase how brands are leveraging these platforms to their advantage.
The 'Sexless Tribe' social app is one intriguing example from the list. The social app brings together people who value sexual abstinence as a key part of their identity. Users can create a profile and connect with other abstinent individuals in their local area. The new platform helps reach underserved individuals who may feel included in traditional social media platforms.
The newly launched THRIVE SS network, on the other hand, is a new support group for LGBTQ+ Black men living with HIV. The new platform was designed to "leverage the power of social media to help foster a community for its members." The platform values privacy and integrity and will only be available to users who are vetted by the organization.
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
