Avid science fiction fans will be pleased to know that Colourpop has teamed up with 'Star Wars' to create 'The Mandalorian' collection. Thanks to the collaboration, there are five new products for fans to purchase, like character-themed eyeshadow pallets, lip oils, a cosmetic bag, and a hand mirror.
‘The child’ eye shadow palette takes inspiration from Grogu, otherwise known as baby Yoda. The monochromatic olive green pallet features ‘baby face,’ ‘precious cargo,’ ‘little frog,’ and ‘the force,’ which come in matte, metallic and shimmery finishes. Whereas ‘the mandalorian eye shadow pallet consists of more neutral and earth tones in matte and shimmering finishes featuring shades like ‘Imperial Credit,’ 'Nevarro Sand,’ ‘Tatooine Glimmer,’ and ’Beskar Steel.’
The collection can be purchased individually or in sets on the Colourpop website.
Image Credit: Colour Pop and Lucasfilms
Key Themes Behind This Trend
- Sci-fi-themed Cosmetics
- The rise of pop culture-themed cosmetic collections and collaborations with TV and film franchises presents opportunities to leverage customer nostalgia and fandom to drive sales.
- Character-themed Eyeshadow Palettes
- The popularity of character-themed eyeshadow palettes presents an opportunity for cosmetic companies to collaborate with popular franchises and create limited edition collections for fans.
- Monochromatic Makeup Palettes
- The trend towards monochromatic and earth tone makeup palettes presents an opportunity for cosmetic companies to create unique products that reflect current fashion trends.
Where This Applies
- Cosmetics Industry
- The cosmetics industry has an opportunity to capitalize on the popularity of science fiction and pop culture by creating themed makeup collections and collaborations with popular franchises.
- Pop Culture Merchandise Industry
- The pop culture merchandise industry can leverage the success of popular franchises like 'Star Wars' to create new and unique products that appeal to fans and drive sales.
- Fashion Industry
- The trend towards monochromatic and earth tone makeup palettes reflects current fashion trends, presenting an opportunity for fashion companies to collaborate with cosmetic companies and create complementary products.
