Victoria Revived a Dormant Twitter Account for Día De Muertos
Laura McQuarrie — November 3, 2021 — Marketing
Mexican beer brand Victoria is participating in the Día de Muertos festivities this year with a resurrected social media account that has sprung back to life after being "dead" for years. The brand is attempting to reconnect with the long-time followers of its dormant account by tapping into the traditions of the Mexican holiday.
The long-time followers of Victoria's Twitter account will be receiving personalized inheritance gifts based on their profiles. For instance, Victoria created a wooden sculpture of a garden squirrel holding a Victoria beer just for a fan who is a fan of squirrels.
Alongside the limited-edition packaging it introduced this year for Día de Muertos, Victoria is engaging some of its most loyal fans with keepsakes that promise to delight in a totally fun and unexpected way.
The long-time followers of Victoria's Twitter account will be receiving personalized inheritance gifts based on their profiles. For instance, Victoria created a wooden sculpture of a garden squirrel holding a Victoria beer just for a fan who is a fan of squirrels.
Alongside the limited-edition packaging it introduced this year for Día de Muertos, Victoria is engaging some of its most loyal fans with keepsakes that promise to delight in a totally fun and unexpected way.
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