With Dia de Muertos– the traditional holiday that originated in Mexico and is celebrated throughout Latin America–quickly approaching, Jose Cuervo is helping fans celebrate the holiday with its new limited-edition bottles of Jose Cuervo Tradicional, Silver and Reposado, and Especial. The bottle features colorful skull designs by Mexican illustrator Tavo Santiago that were inspired by the film 'Todavía Después' and pay homage to the holiday.
The brand is also helping fans celebrate Dia de Muertos by gifting 300 lucky fans with their own Jose Cuervo Ofrenda Kits. The kits feature the traditional offerings of sugar skulls, a candle, picture frame, marigolds, and information on the film Todavía Después.
The new launches from Jose Cuervo were created to help drinkers celebrate the tradition amid the "new normal" as well as educate those who may be unfamiliar with it.
Image Credit: Jose Cuervo
What's Driving This Trend
- Dia De Muertos-inspired Designs
- Opportunity for companies to create limited edition products featuring traditional Dia de Muertos designs to celebrate the holiday.
- Cultural Marketing
- Opportunity for companies to market products towards different cultures to reach new audiences.
- Education-driven Marketing
- Opportunity for companies to educate their consumers on cultural holidays and traditions through their products.
Who This Affects Most
- Alcohol
- Opportunity for alcohol companies to release limited edition bottles showcasing cultural designs for holidays.
- Home Decor
- Opportunity for home decor companies to create decor items utilizing traditional Dia de Muertos designs to celebrate the holiday.
- Film and Entertainment
- Opportunity for film and entertainment companies to incorporate traditional Dia de Muertos themes to showcase and celebrate the holiday.
