With Dia de Muertos– the traditional holiday that originated in Mexico and is celebrated throughout Latin America–quickly approaching, Jose Cuervo is helping fans celebrate the holiday with its new limited-edition bottles of Jose Cuervo Tradicional, Silver and Reposado, and Especial. The bottle features colorful skull designs by Mexican illustrator Tavo Santiago that were inspired by the film 'Todavía Después' and pay homage to the holiday.
The brand is also helping fans celebrate Dia de Muertos by gifting 300 lucky fans with their own Jose Cuervo Ofrenda Kits. The kits feature the traditional offerings of sugar skulls, a candle, picture frame, marigolds, and information on the film Todavía Después.
The new launches from Jose Cuervo were created to help drinkers celebrate the tradition amid the "new normal" as well as educate those who may be unfamiliar with it.
Image Credit: Jose Cuervo