PepsiCo's iconic apple-flavored soda Manzanita Sol is getting a Día de Los Muertos just ahead of the annual Mexican holiday.
In Mexico, Día de Muertos (or Day of the Dead) is a joyful celebration that involves family and friends gathering together to pay respects to loved ones who have died. To mark this holiday, Manzanita Sol is getting some limited-edition packaging designed by Mexican artist Totoi Semerena. The new packaging will be featured across Manzanita Sol, Pepsi Real Sugar, and Crush sodas with a unique design on each. These designs capture the vibrancy of the day with bright colors and traditional iconography.
To celebrate the holiday rebrand, Manzanita Sol is giving away $100 gift cards to fans in five major cities who seek out and share photos of the limited-edition cans or bottles
Image Credit: PepsiCo
What Makes This Trend Stand Out
- Limited-edition Packaging
- Creating limited-edition holiday-themed packaging can generate interest and excitement among consumers.
- Cultural Celebration
- Incorporating cultural celebrations into products, and marketing campaigns can resonate with consumers and increase brand loyalty.
- Brand Awareness Through Contests
- Creating contests and giveaways can increase brand awareness and give consumers an incentive to engage with a product or brand.
Sectors Adopting This
- Beverage Industry
- The beverage industry can capitalize on cultural celebrations by introducing limited-edition holiday-themed drinks and packaging to attract new customers and increase brand loyalty.
- Marketing Industry
- The marketing industry could assist companies in creating culturally relevant campaigns and help them connect with consumers on a deeper level.
- Retail Industry
- The retail industry can benefit by carrying limited-edition holiday-themed products, which can increase foot traffic to stores and boost sales during the seasonal period.
