Brewed Marigold Beers

Victoria Cempasúchil is a limited-edition Día de Muertos beer that is not just covered in decorative packaging featuring marigolds, but it's a product that's actually brewed with the symbolic flower as well. During Día De Muertos, is believed that the spirits of the dead visit the living and marigolds guide their way. The beer invites people to experience "the taste of reuniting." Alongside the orange flower, which appears front and center on the tall beer can, the design includes other dark and decorative details to mark Día de Muertos.

As part of an online experience, Victoria created a virtual memorial builder where fans can upload photos to create an ofrenda for loved ones. Ofrendas often incorporate beer and this product and the online experience that supports it takes traditional celebrations to new heights.