Día de Muertos, the three-day celebration which begins on Halloween, is a traditional Mexican holiday that's now celebrated all over the globe. Those looking to make the event special this year at home may be drawn to Cerveza Tecate, a beer band brewed in the town of Tecate, Mexico, that's "been a part of Mexican heritage for over 60 years."
Cerveza Tecate, the "golden lager with a delicate balance and delicious aroma of malts and hop," offers a refreshing and light taste. The beer can be enjoyed with a slice of traditional Pan de Muerto – "Bread of the Dead" –offering a fun way to celebrate the holiday and support an authentic Mexican brand. Fans can purchase the golden lager at the LCBO and The Beer Store for $25.95 per 6-pack.
Image Credit: Shutterstock, Tecate
What Makes This Trend Stand Out
- Growing Popularity of Día De Muertos Celebrations
- As Día de Muertos celebrations continue to spread globally, there is an opportunity for breweries to create and market culturally relevant beverages such as Cerveza Tecate.
- Increased Demand for Authentic Mexican Brands
- With the rise of authenticity in consumer culture, there is an opportunity for Mexican beer brands like Cerveza Tecate to enter and disrupt the global market with their traditional brewing techniques and flavors.
- Appeal of Light and Refreshing Beers
- As more consumers seek out lower calorie and easy-to-drink options, beer companies can focus on creating and promoting light and refreshing beers like Cerveza Tecate that appeal to a wider audience.
Sectors Adopting This
- Alcohol and Beverage Industry
- Within the alcohol and beverage industry, there is an opportunity for breweries to specialize in culturally relevant and authentic beverages like Cerveza Tecate to cater to a diverse range of consumers.
- Tourism and Travel Industry
- As Día de Muertos celebrations become more popular around the world, the tourism and travel industry can capitalize on this trend by offering immersive experiences that include traditional Mexican food and drinks like Cerveza Tecate.
- Latin American Cuisine and Culture Industry
- The growing interest in Latin American cuisine and culture presents an opportunity for breweries like Cerveza Tecate to create partnerships and collaborations with restaurants and food companies to promote their brand and increase visibility.
