Modelo Teamed with Mister Cartoon to Celebrate Dia de Los Muertos
Elena Rahman — October 27, 2021 — Lifestyle
References: mistercartoon & modelodiadelosmuertos.dja
Modelo is celebrating Dia de Los Muertos by offering limited edition 24 oz can designs. The beer brand partnered with Mister Cartoon, a legendary Mexican American artist and cultural icon, to develop the celebratory cans. The artist created the cans in his signature style, which puts a modern spin on classic Dia de Los Muertos motifs.
Some traditional Dia de Los Muertos designs on the Modelo Especial and Modelo Negro cans are traditional skulls and marigolds representing the Mexican holiday. In addition, Modelo and Mister Cartoon launched an exclusive line of merchandise featuring the artist's Dia art. Fans can win some of the items in the collection through the national Modelo Dia de Los Muertos sweepstakes or purchase them online.
Image Credit: Modelo / Mister Cartoon
Some traditional Dia de Los Muertos designs on the Modelo Especial and Modelo Negro cans are traditional skulls and marigolds representing the Mexican holiday. In addition, Modelo and Mister Cartoon launched an exclusive line of merchandise featuring the artist's Dia art. Fans can win some of the items in the collection through the national Modelo Dia de Los Muertos sweepstakes or purchase them online.
Image Credit: Modelo / Mister Cartoon
Trend Themes
1. Limited Edition Designs - Creating limited edition beer can designs by collaborating with renowned artists can be a disruptive innovation opportunity for beer brands to capture consumer attention and increase sales.
2. Cultural Celebrations - Designing cans and packaging to celebrate cultural events like Dia de Los Muertos can be a promising trend for beer brands to connect with diverse audiences and build brand loyalty.
3. Exclusive Merchandise - Offering exclusive merchandise in collaboration with renowned artists or designers can be a disruptive innovation opportunity for beer brands to create additional revenue streams and enhance brand image.
Industry Implications
1. Alcoholic Beverages - Beverage companies can leverage limited edition can designs and cultural celebrations to attract consumers and differentiate their products in a crowded market.
2. Retail - Retailers can work with beverage brands to create exclusive merchandise collections, to offer customers something unique and drive foot traffic to brick-and-mortar stores.
3. Art & Design - Collaborating with beverage brands to create exclusive designs and merchandise can provide artists and designers with new revenue streams and exposure to a wider audience.
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