Mexican beer brand Modelo has partnered with Texas-based clothing retailer Centre to launch 'Fighting Spirit,' a new streetwear collection that combines the beer brand's Southern-style with Austin's trendy arts and cultural aesthetic.
The collection includes a denim jacket with custom patchwork, a Modelo-branded trucker hat, and a flannel-button up with 'Fighting Spirit' written in yellow on its back. The denim jacket is a definite standout piece, boasting a lion head design on the sleeves on the back and a variety of patchwork, including an embroidered bottle of Modelo.
In addition to offering a range of stylish garments, the collection was made following Centre's sustainable fashion practices. “Our collection with Modelo is one of our favorite projects we’ve ever done, as it allowed us to leverage our Centre Upcycled campaign and refurbish, redesign and customize some nostalgic Texas pieces, including the flannel and denim jacket,” said Nick Sunderman, Founder of Centre.
Image Credit: Modelo
What Makes This Trend Stand Out
- Beer-inspired Streetwear
- The combination of popular brands creating streetwear collections gives rise to opportunities for upcycling and customization with new designs and materials.
- Sustainable Fashion Practices
- Sustainable practices in the fashion industry will continue to grow and expand as consumers continue to seek out ethical and eco-friendly alternatives.
- Custom Patchwork Clothing
- The demand for unique and personalized clothing creates opportunities to incorporate intricate patchwork designs into clothing and accessories, allowing for customization and upcycling.
Sectors Adopting This
- Beer Industry
- Collaborations between beer and fashion brands allow for new marketing and promotional opportunities, as well as expanding the reach of the beer brand to a broader audience.
- Fashion Industry
- The fashion industry can embrace sustainable practices and upcycling to reduce waste and environmental impact while creating unique and desirable clothing collections.
- Retail Industry
- Retailers can integrate sustainable fashion practices with collaborations with popular brands, attracting eco-conscious consumers while providing new products and experiences.
