The Vegan Butter Channel Showcases Miyoko’s Creamery Products
Laura McQuarrie — November 25, 2021 — Marketing
References: prnewswire & specialtyfood
The Vegan Butter Channel by Miyoko's Creamery showcases the best features and versatility of the brand's European-style cultured vegan butter and vegan cheeses. The content on the world's first vegan butter cooking channel provides a sense of how well products like the vegan butter melts, browns, bubbles, bakes and spreads just like animal dairy butter.
This new YouTube channel shares everything from how-to videos and cooking techniques to sweet and savory recipes like Buttery Vegan Tagliatelle Pasta in a Butternut Squash Cream Sauce with Crisped Sage to Vegan Butter Enriched Gingerbread Cinnamon Rolls.
Notably, this channel follows a legal victory for the brand, which has been granted the right to use the word "butter" on the labels for its European Style Cultured Vegan Butter.
This new YouTube channel shares everything from how-to videos and cooking techniques to sweet and savory recipes like Buttery Vegan Tagliatelle Pasta in a Butternut Squash Cream Sauce with Crisped Sage to Vegan Butter Enriched Gingerbread Cinnamon Rolls.
Notably, this channel follows a legal victory for the brand, which has been granted the right to use the word "butter" on the labels for its European Style Cultured Vegan Butter.
Trend Themes
1. Plant-based Cooking Channels - As more people move towards plant-based diets, there is an opportunity to create cooking channels and content that showcase new and innovative plant-based products such as Miyoko's Creamery vegan butter and cheeses.
2. Vegan Dairy Alternatives - As veganism continues to grow in popularity, there is a market for dairy alternatives that mimic the taste and functionality of traditional dairy products such as butter, cheese, and milk.
3. Food Product Brand-created Channels - Creating a cooking channel or content specifically showcasing your brand's unique products is an excellent way to build awareness and engagement with your audience.
Industry Implications
1. Plant-based Food Products - Creating innovative plant-based food products that mimic traditional dairy products is an opportunity in a growing market, with brands like Miyoko's Creamery setting a great example.
2. Food Content Creation - As more people look to social media platforms and YouTube for cooking inspiration, there is a growing need for food content creators who can provide new and innovative plant-based recipes and techniques.
3. Food & Beverage Branding - With the success of branded content like Miyoko's Creamery's Vegan Butter Channel, there is a great opportunity for food & beverage brands to create their own engaging and informative content on social media platforms.
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