Violife Launched an Influencer Campaign Aimed at Flexitarians
Kanesa David — January 22, 2024 — Marketing
References: violife & marketing-beat
In an effort to amplify awareness about its flexitarian creamy and dairy products, Violife unveils an innovative DOOH (Digital Out-of-Home) and influencer campaign. This multi-pronged approach leverages paid media to target a specific audience, complemented by engaging influencer-driven content. Lagomchef, a prominent personality in the food space, takes center stage by sharing a delectable recipe for a classic plant-based cheese toastie.
This content, which will be primarily posted to Meta and YouTube, aims to resonate with the audience and spark interest in Violife's versatile offerings. Carefully selected influencers, including Jensplantbase, Alfie Cooks, and Nat’s Nourishment, join the campaign, extending the reach across key platforms.
“This January, we want to make it easier for people to stay on track with their good intentions, even when the fridge is calling and tempting them to stray from their resolutions," said Violife senior brand manager Jess Millner.
Image Credit: The Image Party
This content, which will be primarily posted to Meta and YouTube, aims to resonate with the audience and spark interest in Violife's versatile offerings. Carefully selected influencers, including Jensplantbase, Alfie Cooks, and Nat’s Nourishment, join the campaign, extending the reach across key platforms.
“This January, we want to make it easier for people to stay on track with their good intentions, even when the fridge is calling and tempting them to stray from their resolutions," said Violife senior brand manager Jess Millner.
Image Credit: The Image Party
Trend Themes
1. Flexitarian Awareness - An innovative DOOH and influencer campaign by Violife amplifies awareness about flexitarian creamy and dairy products.
2. Engaging Influencer Content - Violife's influencer campaign utilizes engaging content by Lagomchef and other prominent influencers to spark interest in their versatile offerings.
3. Targeted Paid Media - The multi-pronged campaign leverages paid media to target a specific audience and complement the influencer-driven content.
Industry Implications
1. Food and Beverage - The flexitarian campaign by Violife disrupts the food and beverage industry by promoting innovative and versatile plant-based dairy products.
2. Advertising and Marketing - Violife's DOOH and influencer campaign showcases the potential for disruptive innovation in advertising and marketing strategies for food brands.
3. Social Media - With the influencer campaign involving platforms like Meta and YouTube, Violife highlights the opportunities for disruptive innovation in the social media industry.
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