The Pinterest TwoTwenty team has been announced by the social media brand as an in-house team that will be focused on experimental products and more. The team is named after the social networks first office, and is comprised of engineers, designers and product experts who would be focused on researching, prototyping and testing new features or ideas. The team would then identify which of these ideas and projects would work for the brand before being handed off to other teams to take the reins.
The Pinterest TwoTwenty team presently consists of 15 full-time members such as Product Lead David Temple, early engineer Ryan Probasco, Content Lead Meredith Arthur, Albert Pereta and others. The brand is actively hiring new members to be a part of the team.
Image Credit: Pinterest
Key Themes Behind This Trend
- In-house Experimentation Teams
- The rise of in-house experimentation teams has presented businesses with an opportunity to create a culture of innovation within their organizations.
- Prototype Testing
- As teams are dedicated to prototyping and testing new ideas, businesses can identify market opportunities and potentially disruptive products without having to involve external resources.
- Specialized Teams
- The development of specialized teams such as Pinterest TwoTwenty is an indication of the shifting priorities towards maintaining differentiated product offerings in the industry.
Where This Applies
- Social Media
- In-house research teams have significant potential to develop new and exciting features that can give brands a unique edge in the highly competitive social media universe.
- Product Research and Development
- Having a dedicated group of individuals focused solely on product R&D creates cost-efficient and quick avenues to ideation, research and testing, thereby disrupting the traditional R&D approach.
- Human Resources
- The rise of In-house experimentation teams presents new opportunities for individuals with expertise in organizational change management and innovation management, especially in human resource functions.
