Snapchat Food Scan Helps Users Understand Foods & Ingredients
Laura McQuarrie — November 18, 2021 — Tech
References: newsroom.snap & adweek
Snap introduced its Scan feature to help Snapchat users understand the world around them in a quick and efficient way and now, Food Scan is being introduced to help people make sense of foods and ingredients with computer vision. Food Scan, now available for Snapchat users in the United States, uses a mobile device's camera to connect what it identifies to Allrecipes. This technology promises to change the way users of the platform prepare meals at home, shop for groceries and search for inspiring recipes.
By opening the Snapchat Camera and scanning something like a carton of eggs, users are immediately connected to recipes like huevos rancheros to bacon deviled eggs. Food Scan has the ability to recommend more than 4,500 recipes from Allrecipes based on over 1,200 ingredients.
By opening the Snapchat Camera and scanning something like a carton of eggs, users are immediately connected to recipes like huevos rancheros to bacon deviled eggs. Food Scan has the ability to recommend more than 4,500 recipes from Allrecipes based on over 1,200 ingredients.
Trend Themes
1. Food Scan Technology - Integration of computer vision with a mobile device's camera to help users quickly identify foods and ingredients and connect them to recipes is a disruptive innovation opportunity for the food industry.
2. Personalized Food Recommendations - Using Food Scan technology to recommend recipes based on over 1,200 ingredients is a disruptive innovation opportunity for the meal kit and grocery delivery industries.
3. QR Code Scanning - The integration of Food Scan technology with QR code scanning to provide consumers with additional product information and recipe options is a disruptive innovation opportunity for the retail industry.
Industry Implications
1. Food Industry - The Food Scan technology has the potential to revolutionize the way people prepare meals at home, shop for groceries, and find recipes, creating disruptive innovation opportunities for recipe sharing and cooking equipment manufacturers.
2. Meal Kit Industry - Using the Food Scan technology to personalize recipe recommendations based on individual ingredients is a disruptive innovation opportunity for meal kit companies to offer more tailored and convenient options to consumers.
3. Retail Industry - The integration of Food Scan technology with QR codes provides retailers with an innovative way to enhance the customer experience, create new revenue streams, and compete with online retailers through directly providing recipe recommendations and information on the product itself can be push for disruptive innovations.
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