Yorkshire-based gin brand Inginious created a low-alcohol gin spirit that's designed to be used for low-alcohol serves. The 43% ABV concentrated bottling boasts 10 times the flavor as compared to standard gin, which means that it can be served in five-milliliter doses without sacrificing taste. For this reason, the gin is served with a five-milliliter measuring spoon and one bottle shares 40 serves.
The founder of Inginious, Simon Liddle, says "For the last two years I have been looking to cut down on alcohol for health reasons. After struggling to find a tasty, low-alcohol gin, I set about creating a concentrated gin product like no other." Like Liddle, consumers are embracing the reduced stigma surrounding lower-alcohol drinks and enjoying full-flavor serves that are uncompromising on the types of experiences they offer.
What's Driving This Trend
- Low-alcohol Spirits
- Opportunity to create concentrated and flavorful versions of popular alcoholic drinks with reduced alcohol content.
- Convenience Packaging
- Opportunity to create smaller and concentrated packaging innovations for low-alcohol spirits.
- Health-conscious Drinks
- Opportunity to develop new and innovative low-alcohol drinks that cater to consumers' desire for healthier drink options.
Who This Affects Most
- Alcoholic Beverages
- Innovative products and packaging in the alcoholic beverage industry that cater to the health-conscious consumers and low-alcohol trends.
- Packaging Design
- Opportunities for packaging design innovations that cater to the low-alcohol spirit market.
- Food and Beverage
- Restaurants and bars can take advantage of low-alcohol trends and create innovative cocktail menus with the concentrated spirit products.
