820 Spirits' Drop of Gin is a bitters-style gin distillate for making low-alcohol drinks. Packaged in a 50ml bottle with a pipette for ease of use, the flavor enhancer boasts 37.% ABV—but when two full pipettes are added to a mixer, drinks tout an ABV of just 0.3%.
"Sometimes, we all crave the taste of a G&T without the alcohol—whether at a working lunch, as the designated driver, or simply when you want something refreshing but low- or no-alcohol," says Tom Simpson, co-founder and chief distiller at 820 Spirits.
Flavor-wise, Drop of Gin by 820 Spirits is brimming with notes of juniper, hibiscus, licorice and citrus flavors. This small but mighty bar cart addition offers 34 servings of G&T, and won't expire so refrigeration is not needed for preservation.
What's Driving This Trend
- Low-alcohol Lifestyle
- The rise of low-alcohol alternatives like Drop of Gin is reshaping social drinking habits by offering flavorful options without the effects of full-strength spirits.
- Micro-dosing Alcohol
- Products such as 820 Spirits' distillate represent a shift towards micro-dosing alcohol consumption, catering to consumers who seek control over their intake while savoring distinctive flavors.
- Flavor-enhancing Spirits
- Flavor-forward distillates are innovating the spirits industry, allowing consumers to enjoy complex botanical profiles in beverages with reduced or no alcohol content.
Who This Affects Most
- Spirits and Distillates
- The spirits industry is experiencing disruption with the introduction of versatile distillates that offer reduced alcohol consumption without compromising taste.
- Non-alcoholic Beverage
- Non-alcoholic beverage markets are expanding as companies develop low-alcohol options that appeal to health-conscious consumers seeking alternatives to traditional offerings.
- Home Cocktail Kits
- The growing popularity of home bar cart innovations, like pipette-served gin distillates, is enhancing the home cocktail experience with easy-to-use, long-lasting products.
