The Tanqueray Flor de Sevilla 0.0% is being launched by Diageo as an alcohol-free version of the brand's popular citrus-flavored gin that's perfect for crafting non-alcoholic cocktails of all kinds.
The alcohol-free spirit is inspired by the original recipe created by Charles Tanqueray from 1830, and boasts a base infused with flavors inspired by the Mediterranean. This includes the namesake Sevilla orange, orange blossoms and, of course, the core botanicals found in the original Tanqueray London Dry gin. The alcohol-free spirit is priced at £17 and is amiable now for purchase online with Sainsbury's locations receiving stock later this month.
Marketing Manager of Alcohol-Free Spirits at Diageo GB Lucy Barrett spoke on the new Tanqueray Flor de Sevilla 0.0% saying, "With 38% of consumers looking to moderate, it is more important than ever to provide a range of alcohol-free drink options for consumers to enjoy. For those looking to moderate without compromising on quality, Tanqueray Flor de Sevilla 0.0% is the perfect alcohol-free alternative and ideal for those relaxed early evening moments.”
Why This Trend Is Growing
- Alcohol-free Spirits
- Creating non-alcoholic alternatives to popular alcoholic beverages is essential to satisfy the needs of consumers looking to moderate their alcohol consumption.
- Flavor-infused Bases
- Infusing unique flavors into alcohol-free spirit bases is an opportunity for brands to create new, appealing taste experiences for consumers seeking alcohol-free options.
- Online Sales of Alcohol-free Beverages
- The growing demand for alcohol-free beverage options presents the opportunity for brands to offer online sales of these products to reach a wider audience of consumers looking for alternative drink choices.
Industries Being Reshaped
- Alcoholic Beverage Industry
- Brands in the alcoholic beverage industry should consider diversifying their offering to include alcohol-free alternatives to appeal to consumers seeking to moderate their alcohol intake.
- Hospitality Industry
- Restaurants, bars, and hotels in the hospitality industry should explore incorporating alcohol-free versions of popular drinks into their menus to cater to the growing demand for non-alcoholic beverage options.
- E-commerce Industry
- The E-commerce industry has an opportunity to capture a growing market of consumers seeking non-alcoholic beverage alternatives by offering online sales of these products.
