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Celebrity-Led Sophisticated Cannabis Brands

The Tyson Ranch Boasts Flowers, Edibles and Extracts

— July 8, 2019 — Pop Culture
The Tyson Ranch is an elevated business endeavor by renowned American boxer and personality Mike Tyson. Unlike its competitors who undertake a color-induced and whimsical approach to branding to make the idea of marijuana more accessible to audiences, this company focuses on curating a premium, sophisticated and enticingly mysterious experience through packaging.

The Tyson Ranch identity is effortlessly elevated and brings "connoisseur level product" to everyone. Embracing a "zero-tolerance policy when it comes to the cannabis [Mike Tyson] puts his name on," each strain is subject to tailored indoor cultivation, harvested based on maturity, hand-trimmed, pesticide-free, as well as carefully "flushed, dried, and cured [...] to ensure natural flavonoids and terpenes."

The Tyson Ranch also offers a selection of brand exclusives.
Trend Themes
1. Sophisticated Cannabis Brands - There is an opportunity for brands to create high-end and elevated experiences to attract a more discerning and curious audience.
2. Premium Packaging - Brands can differentiate themselves in the market with thoughtfully designed and intriguing packaging that adds to the overall customer experience and helps their products stand out.
3. Celebrity-endorsed Products - Partnering with celebrities to co-create or endorse a product can lend it credibility and appeal to a wider audience.
Industry Implications
1. Cannabis Industry - Established and new players in the cannabis industry can create differentiated offerings by focusing on premium experiences, packaging, and celebrity endorsements.
2. Luxury Goods Industry - Luxury goods companies can explore partnerships or acquisitions in the cannabis industry to tap into the growing market and attract younger and more diverse consumers.
3. Marketing Industry - Agencies and consultants can help cannabis brands differentiate themselves and appeal to new audiences by creating compelling branding and marketing strategies, including celebrity partnerships and premium packaging.
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