Flavor, consistency and packaging are some of the aspects of edibles that The Bettering Company addresses with its cannabis gummies. With precisely dosed, individually wrapped gummies, the brand delivers a consistent experience that consumers can trust and sophisticated varieties like blood orange, fennel fig, hibiscus chamomile thyme and watermelon chili.
“Despite a decade of legalization, the cannabis market lacks a truly luxury option catered to consumers that want more than just a cannabis delivery vehicle—but a great experience,” said Mr. Cozzi, chief executive officer of The Bettering Company, “There are no cannabis brands truly aligned with the health-conscious, flavor-loving consumer, so we set out to build a company to accomplish that."
Packaged in color-coded pouches, these next-gen edibles offer an enhanced cannabis experience for users of all experience levels.
Key Themes Behind This Trend
- Luxury Cannabis Products
- The Bettering Company addresses the lack of luxury options in the cannabis market and aims to create a great experience for health-conscious, flavor-loving consumers.
- Consistent Edibles
- The Bettering Company's individually wrapped, precisely dosed gummies provide consumers with a consistent cannabis experience they can trust.
- Sophisticated Edible Varieties
- The Bettering Company offers sophisticated flavor combinations like blood orange, fennel fig, hibiscus chamomile thyme, and watermelon chili to cater to a refined taste.
Where This Applies
- Cannabis Products
- The Bettering Company's cannabis gummies disrupt the cannabis market by catering to luxury-seeking, health-conscious consumers.
- Edibles
- The Bettering Company's individually wrapped, precisely dosed gummies disrupt the edibles market by providing a consistent experience for users of all experience levels.
- Flavor and Food Industry
- The Bettering Company's sophisticated flavor combinations in their cannabis gummies create disruption opportunities in the flavor and food industry.
