After teasing her new beauty brand for some time, singer and actress Lady Gaga is officially launching Haus Laboratories. The new beauty brand will be sold exclusively on Amazon, with pre-orders starting on July 15th (Amazon Prime Day) and expected delivery in September of 2019.
Haus Laboratories is set to become the first major beauty brand to be exclusively available on Amazon. The prices of the new beauty products will be slightly higher than drugstore brands, but lower than more premium department store offerings. In terms of the product range, Haus Laboratories will include makeup for the eyes, cheeks, and lips.
Having launched its own skincare line in March, it's clear that Amazon is making an effort to build out its beauty business.
Image Credit: Haus Laboratories.