Spotify campaigns have always been marked with a touch of professional creativity and the music platform's 2019 marketing initative which spotlights its Premium membership tier is no exception.
To truly make a visual impression on its consumers, the brand taps a number of creatives for a total of 11 videos and 25 illustrations. The designers who were asked to work on the latest Spotify campaign include London-based Cabeza Patata Studio who gave art direction, Spanish animator Croa San, 3D and motion artist Laura Sirvent Collado, and 3D animator Daniela Avilés.
The Spotify campaign was to work in all of the platform's 72 markets. Therefore, the creatives worked toward producing an "easily-identifiable, modern, gender-neutral character with no specific age or race." In a sense, universal.