The new Pepsi campaign stays true to the company's drive to produce youthful and captivating marketing strategies. For the summer, Pepsi partnered with Bad Bunny, "the world's most-streamed artist" and Apple Music. Aside from a visually appealing and fun activation, the campaign also boasts some prizes for consumers.
The new Pepsi campaign, which is running nationally in the United States, was directed by the Grammy-winning Dave Meyers and co-directed by Mia Barnes. The choreography is courtesy of the VMA-winner Sherrie Silver. The story and aesthetic exude summer-ready vibes. The video promotes a Pepsi x Apple Music offer—individuals may subscribe to the music streaming platform for three months for free and have the chance to win over 100,000 prizes.
Image Credit: Pepsi
What's Driving This Trend
- Music-inspired Marketing
- Businesses can tap into the power of music and music celebrities to promote their products or services.
- Collaborative Campaigns
- Businesses can partner with music streaming services and popular artists to create engaging and memorable campaigns.
- Summer-themed Promotions
- Businesses can focus on promoting their products or services as part of summer-themed campaigns to appeal to consumers during the season.
Who This Affects Most
- Beverage Industry
- Beverage companies can collaborate with popular music celebrities to create unique and engaging marketing campaigns that resonate with consumers.
- Music Streaming Services
- Music streaming services can partner with consumer brands to offer exclusive deals and promotions to their users, while also promoting their platform.
- Marketing and Advertising Industry
- Marketing and advertising agencies can leverage the power of music and celebrity partnerships to create innovative and disruptive campaigns for their clients.
