Pepsi has opened a new music-centric, experiential space in the popular amusement park Hersheypark. The interactive installment is being called the 'Pepsi Pop Store.'
Building on the brand's well-known association with pop music, this space invites guests to enter "dance pods" where they can build digital avatars and record mini music videos. According to Pepsi, the space is 2,500-square-feet and contains an apparel store, exclusive fan merchandise, and several generously stocked coolers for freebie drinks. The standout feature of the space is, however, its interactive, music-based game, which Pepsi hopes will let guests "unleash their inner pop stars."
The 'Pepsi Pop Store' represents yet another example of the recent revival of experiential marketing, which is undoubtedly trending due to the global loosening of COVID-19 restrictions and the growing desire for consumers to get out and 'experience' the world.
Image Credit: PepsiCo Beverages North America