Having his public identity tied to the bold cannabis connoisseur, Snoop Dogg extends himself into the expanding marijuana market through his new label 'Leafs by Snoop.' Given his creative history — one that is filled with at-the-time progressive songs like 'Smoke the Weed,' 'California Roll,' and 'This Weed Iz Mine,' this brand will, without a doubt, be trusted among consumers.
Leafs by Snoop operates in Colorado, where consumption is legal. The label offers a rich range of flowers, as well as edibles, which are playfully marketed as 'Dogg Treats.' To break the stigma and call attention to the products, the business owner taps design studio Pentagram for a whimsical packaging identity. Leafs by Snoop's colorful assets will not only draw attention to the offerings but will also make them more accessible.