As the industry is continuing to grow exponentially, more and more consumers are interested in the properties of the flower and many brands launch beginner-friendly cannabis products and events that are engineered to engage and educate attendees about CBD and THC.
Irisa is attempting to do this through the incorporation of a one-of-a-kind VR experience for cannabis retail that will simulate what cannabis feels like before one actually tries it. Other companies take a design-forward approach for beginner-friendly cannabis. Dynasty, for example, is focused on the consumer who is an enthusiast and looking to grow his/her/their own plant. The collection emphasizes strong contemporary aesthetics to make the activity more approachable.
Finally, there are various beginner-friendly cannabis kits that are educational or that contain affordable and accessible products.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
