Even a year after legalization, there are many questions surrounding the cannabis experience and many brands have been addressing this online and in-stores through interactive and educational initiatives. One of the most cutting-edge examples of this category comes from Irisa. The company is launching a one-of-a-kind VR cannabis experience that will display to customers "what cannabis feels like -- before they actually try it."
The interactive initative is modeled after Irisa's four product lines: 'Moon,' 'Stars,' 'Earth,' and 'Sun.' It incorporates a Wireless Oculus Headset, pre-loaded software, and optional Sage essential oils. The virtual reality cannabis experience program will start on October 14th and will run for four weeks at 20 shops across Canada.
The tech-powered interactive campaign has been launched in partnership with Scratch Marketing.
Photo Credits: Irisa