48North Cannabis Corp., a leading health and wellness brand that's dedicated to cannabis education and cultivation, has expanded its vision with the introduction of Latitude, an online platform that aims to empower women who are cannabis users by breaking down stigma and allowing them to share their authentic experiences.
The first edition of Latitude features a curation of photo essays, infographics, profiles and more for readers to explore, helping them to discover the versatility of cannabis in different women's lives, while representing a community that is largely underrepresented. In these profiles, readers will find that cannabis can be used for a wide range of purposes, whether it's as a means of "radical of self-care," or as a tool for being more in touch with the body and mind during exercise or creative endeavors.
With the cannabis industry quickly growing in Canada with its upcoming legalization, consumers will be more likely to experiment with its benefits in their own lives. By helping to educate readers and end the stigma, Latitude offers a space for women who are looking to expand their knowledge and find a like-minded community that supports them.
Those wishing to share their own story can submit online through Latitude's website to help further evolve perceptions around women's cannabis use.
Image Credit: 48North Cannabis Corp. / Angela Lewis
What's Driving This Trend
- Women's Cannabis Empowerment
- Opportunities exist for businesses to create platforms that empower women who are cannabis users, breaking down stigma and allowing them to share their authentic experiences
- Diverse Cannabis Use
- There is potential for companies to create online communities that showcase the diverse range of cannabis use for different purposes in women's lives
- Education on Cannabis Benefits
- Businesses can focus on educating consumers and trying to end the stigma around cannabis, giving people opportunities to experiment with its benefits in their own lives
Who This Affects Most
- Health and Wellness Industry
- Latitude's online platform could inspire businesses in the health and wellness industry to create similar online communities to explore the benefits of cannabis use for women
- Tech and Media Industry
- There’s room for businesses to create multimedia and tech platforms to provide education and break down the bias and stereotypes surrounding cannabis use
- Cannabis Industry
- Companies in the cannabis industry could adopt Latitude’s model and expand education efforts to support women’s health and wellness needs.
