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Educational Cannabis Platforms

Here Design Creates Medical Cannabis Mentor's Accessible Identity

— February 14, 2019 — Lifestyle
Medical Cannabis Mentor is an online cannabis platform that benefits healthcare professionals, patients and dispensary personnel with evidence-based information about the plant. The educational entity specifically couches individuals that plan to interact with marijuana about proper dosages and informed delivery of the drug.

As the stigma surrounding the plant is still in the process of entering consumer consciousness as non-controversial, the informative cannabis platform tapped creative agency Here Design. The firm was tasked with producing an accessible identity that is user-friendly and professional. However, the studio does infuse the aesthetics of its client with a few graphics that are non-threatening and witty — an example would be the playful logo that features a fusion of the medical cross and the marijuana leaf.
Trend Themes
1. Accessible Cannabis Education - Developing educational platforms that provide evidence-based information about cannabis for healthcare professionals, patients, and dispensary personnel.
2. Reducing Stigma Around Cannabis - Creating user-friendly and professional identities for cannabis platforms to help shift the perception of cannabis from controversial to non-controversial.
3. Incorporating Playful Design Elements - Infusing cannabis platforms with non-threatening and witty graphics to engage and educate users in a visually appealing way.
Industry Implications
1. Healthcare - Opportunity for healthcare professionals to access evidence-based information about cannabis to better educate and advise patients.
2. Cannabis - Opportunity to develop user-friendly platforms that reduce the stigma around cannabis and provide accurate information to consumers.
3. Creative Design - Opportunity to create identities that combine professional aesthetics with playful design elements for cannabis platforms.
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