Ideas
Explore the world's #1 largest database of ideas and innovations, with over 400,000 inspiring examples.
Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 200,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Books
Join 20,000,000+ people getting better and faster with our New York Times Bestselling methods, best innovation books & keynote videos.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI
Learn how the Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
Overview
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Keynotes & Workshops
Empower your team with the insights and frameworks they need to innovate better and faster.
Custom Research
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Futurists
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
Internships
Grow your professional skillset in an award-winning workplace.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
World Summit
Join the world's top innovators at our 3-Day Toronto event.
1-Day Innovation Events
Explore our 2019 tour dates and find the best city to inspire your team.
Custom Events
Host a custom innovation conference in your city that will inform and inspire.
Custom Training
Bring the Future Festival experience directly to your team with custom training packages.
Search our database of over 390,000 cutting edge ideas.

Top 45 Boomer Trends in 2019

From Post-Menopause Multivitamins to Nostalgic Festival Boxes

— January 18, 2020 — Life-Stages
The top 2019 Boomer trends in 2019 reveal the unique ways this demographic is investing in their health, enjoying their leisure time, finding fulfilment in their retirement and making the most of technology.

When it comes to their health, Boomers are investing in their well-being with hyper-targeted products like multivitamins, collagen supplements and functional foods to support good gut health, as well as wearables that can seamlessly be integrated into their daily lives.

Driven by a desire to support and bond with their peers, many Baby Boomers are finding or creating communities centered on a shared sense of nostalgia, adventure or entrepreneurialism.

For a better understanding of the Boomer demographic in the year ahead, check out Trend Hunter's 2020 Trend Report.
7.8
Score
Popularity
Activity
Freshness
45
Pizza-Branded Parent Stations
Pizza-Branded Parent Stations
Red Baron Launched the 'Parent Win' Campaign Online and In-Person
<
44
Chore Payment Taxi Apps
Chore Payment Taxi Apps
The ŠKoda Parent Taxi App Charges Kids for Drives in Chores
<
43
Heartwarming Sweater Commercials
Heartwarming Sweater Commercials
Gap Launched 'The Hoodie' Campaign Just in Time for the Holidays
<
42
Boomer-Owned Insurtech Firms
Boomer-Owned Insurtech Firms
Coya is Built from the Ground Up by Two 59-Year-Old Entrepreneurs
<
41
Budding Boomer Ghostwriters
Budding Boomer Ghostwriters
Judy Katz's Retirement Has Been Translated to a Successful Ghostwriter
<
40
Typewriter Repair Businesses
Typewriter Repair Businesses
Philly Typewriter is a Boomer-Owned Business That is High in Demand
<
39
Playful Pension Campaigns
Playful Pension Campaigns
Forsman & Bodenfors Tackles the Question of Mona Lisa’s Smile
<
38
Boomer-Backed Lifestyle Coaching
Boomer-Backed Lifestyle Coaching
Linda Clay Began Her Business in Her 60s After She Was Laid Off
<
37
Fast-Charging Mobility Scooters
Fast-Charging Mobility Scooters
Daymak's Boomerbeast 2 Recharges in Just 20 Minutes
<
36
Letter Carrier-Focused Retirement Communities
Letter Carrier-Focused Retirement Communities
Nalcrest is a Central Florida Retirement Community
<
35
Heart-Centric Premium Health Supplements
Heart-Centric Premium Health Supplements
Healthy Directions' New Product Promotes Healthy Aging
<
34
Boomer Gig Economy Programs
Boomer Gig Economy Programs
BoomersPlus Pairs Retirees with Businesses Looking to Hire
<
33
Boomer-Focused Podcasts
Boomer-Focused Podcasts
Business Schooled Highlights Learnings from Experienced Entrepreneurs
<
32
Anxiety-Fighting Sensation-Emitting Armbands
Anxiety-Fighting Sensation-Emitting Armbands
A USC Professor Develops a Wearable Therapeutic Tool
<
31
Entrepreneurial Networking Events
Entrepreneurial Networking Events
Bay Area Residents Can Take Part in These Boomer-Focused Events
<
30
Nostalgic Festival Boxes
Nostalgic Festival Boxes
This Limited-Edition Box Set Celebrates the 50th Anniversary of Woodstock
<
29
Healthy Gut-Friendly Granola
Healthy Gut-Friendly Granola
Premier Foods’ Brand 'Lizi’s' Debuts New Digestive Health Granola
<
28
Self-Locking Safety Seating
Self-Locking Safety Seating
LPA's Metal Thera-Glide® Chair Ensures Ample Support
<
27
Reclining Luxury Massage Chairs
Reclining Luxury Massage Chairs
HOMCOM's Chair Offering is Multi-Functional and Supportive
<
26
Traveling Retiree Assisting Services
Traveling Retiree Assisting Services
Escapees CARE Makes RV Retirement Possible for Boomers
<
25
Language-Based Accessibility-Focused Campaigns
Language-Based Accessibility-Focused Campaigns
Alcon Spotlights Its Multifocal Contact Lenses
<
24
Senior Entrepreneur-Focused Communities
Senior Entrepreneur-Focused Communities
The Senior Entrepreneurs Group Has Over 945 Members
<
23
Restorative Collagen Supplements
Restorative Collagen Supplements
Sproos Marine Collagen is Made with Wild-Caught, Atlantic Fish
<
22
Educational Retirement Opportunities
Educational Retirement Opportunities
Lasell Village Requires You to Take 450 Hours of Classes
<
21
Modular Grab Bar Accessories
Modular Grab Bar Accessories
Stander's Security Pole & Curve Grab Bar Boasts Easy Installation
<
20
Thin Hair-Combating Treatments
Thin Hair-Combating Treatments
Nioxin's Hair System Kit No.3 Removes Follicle-Clogging Sebum
<
19
Post-Menopause Multivitamins
Post-Menopause Multivitamins
Ritual's Multivitamin for Women 50+ Supports Healthy Aging
<
18
Supportive Bariatric Chairs
Supportive Bariatric Chairs
The Titan Plus+ 901-30 Delivers Appropriate Lumbar Support
<
17
Design-Forward Non-Slip Flooring
Design-Forward Non-Slip Flooring
PORCELANOSA Offers a Wide Selection of Anti-Slip Ceramic Tiles
<
16
Ultra-Loud Alarm Clocks
Ultra-Loud Alarm Clocks
The Screaming Meanie Forte is Touted as the Market's Loudest Alarm Clock
<
15
Senior Companionship Dog Dates
Senior Companionship Dog Dates
Pedigree’s Dog Dates Pairs the Elderly with Canine Friends
<
14
Longevity-Focused NAD+ Supplements
Longevity-Focused NAD+ Supplements
Basis by Elysium is a Vegan Product That Promotes Healthy Aging
<
13
Plant-Based Boomer Beverages
Plant-Based Boomer Beverages
Perennial's Non-Dairy Drink Targets People Over the Age of 50
<
12
Heart Health Wearables
Heart Health Wearables
Onrom Healthcare's HeartGuide is a Wearable Blood Pressure Monitor
<
11
Boomer-Focused Cannabis Dispensaries
Boomer-Focused Cannabis Dispensaries
The Apothecarium's Staff Can Interact with a Mature Clientele
<
10
Boomer-Friendly Hemp Oil Products
Boomer-Friendly Hemp Oil Products
Boomer Natural Wellness Offers a Range of Wellness Oils & Treats
<
9
Safety-Focused Home Improvement Kits
Safety-Focused Home Improvement Kits
Stander's Home Modification Kit Addresses Fall Prevention
<
8
Automatic Daily Shower Cleaners
Automatic Daily Shower Cleaners
Scrubbing Bubbles Offers a Quick & Efficient Solution to Cleaning
<
7
Home Sharing Retirement Opportunities
Home Sharing Retirement Opportunities
Silvernest Boasts an Affordable & Non-Traditional Experience
<
6
Luxurious Retirement Experiences
Luxurious Retirement Experiences
Ventana by Buckner is Set to Open Its Doors in Summer of 2019
<
5
Efficient Window-Cleaning Robots
Efficient Window-Cleaning Robots
The Mamibot Iglassbot is Quite Easy and Convenient to Use
<
4
Ergonomic Sofa Accessories
Ergonomic Sofa Accessories
Stander's Couch Cane Ensures Accessibility and Support for Users
<
3
Old Gen Fashion Lookbooks
Old Gen Fashion Lookbooks
FACCIES' Fall/Winter 2019 Embraces the Details of Wild West Fashion
<
2
Customized Medicine-Inspired Meals
Customized Medicine-Inspired Meals
Healthy Meals Supreme is a Fresh Home Delivery Meal Service
<
1
In-Home Medication Managers
In-Home Medication Managers
Hero is a High-Tech Solution for Precision in Medication
<