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Top 45 Boomer Trends in 2019

From Post-Menopause Multivitamins to Nostalgic Festival Boxes

— January 25, 2020 — Life-Stages
The top 2019 Boomer trends in 2019 reveal the unique ways this demographic is investing in their health, enjoying their leisure time, finding fulfilment in their retirement and making the most of technology.

When it comes to their health, Boomers are investing in their well-being with hyper-targeted products like multivitamins, collagen supplements and functional foods to support good gut health, as well as wearables that can seamlessly be integrated into their daily lives.

Driven by a desire to support and bond with their peers, many Baby Boomers are finding or creating communities centered on a shared sense of nostalgia, adventure or entrepreneurialism.

For a better understanding of the Boomer demographic in the year ahead, check out Trend Hunter's 2020 Trend Report.
6.1
Score
Popularity
Activity
Freshness
45
Pizza-Branded Parent Stations
Pizza-Branded Parent Stations
Red Baron Launched the 'Parent Win' Campaign Online and In-Person
<
44
Chore Payment Taxi Apps
Chore Payment Taxi Apps
The ŠKoda Parent Taxi App Charges Kids for Drives in Chores
<
43
Boomer-Owned Insurtech Firms
Boomer-Owned Insurtech Firms
Coya is Built from the Ground Up by Two 59-Year-Old Entrepreneurs
<
42
Playful Pension Campaigns
Playful Pension Campaigns
Forsman & Bodenfors Tackles the Question of Mona Lisa’s Smile
<
41
Typewriter Repair Businesses
Typewriter Repair Businesses
Philly Typewriter is a Boomer-Owned Business That is High in Demand
<
40
Budding Boomer Ghostwriters
Budding Boomer Ghostwriters
Judy Katz's Retirement Has Been Translated to a Successful Ghostwriter
<
39
Letter Carrier-Focused Retirement Communities
Letter Carrier-Focused Retirement Communities
Nalcrest is a Central Florida Retirement Community
<
38
Heart-Centric Premium Health Supplements
Heart-Centric Premium Health Supplements
Healthy Directions' New Product Promotes Healthy Aging
<
37
Boomer-Focused Podcasts
Boomer-Focused Podcasts
Business Schooled Highlights Learnings from Experienced Entrepreneurs
<
36
Entrepreneurial Networking Events
Entrepreneurial Networking Events
Bay Area Residents Can Take Part in These Boomer-Focused Events
<
35
Educational Retirement Opportunities
Educational Retirement Opportunities
Lasell Village Requires You to Take 450 Hours of Classes
<
34
Fast-Charging Mobility Scooters
Fast-Charging Mobility Scooters
Daymak's Boomerbeast 2 Recharges in Just 20 Minutes
<
33
Language-Based Accessibility-Focused Campaigns
Language-Based Accessibility-Focused Campaigns
Alcon Spotlights Its Multifocal Contact Lenses
<
32
Boomer-Backed Lifestyle Coaching
Boomer-Backed Lifestyle Coaching
Linda Clay Began Her Business in Her 60s After She Was Laid Off
<
31
Heartwarming Sweater Commercials
Heartwarming Sweater Commercials
Gap Launched 'The Hoodie' Campaign Just in Time for the Holidays
<
30
Boomer Gig Economy Programs
Boomer Gig Economy Programs
BoomersPlus Pairs Retirees with Businesses Looking to Hire
<
29
Traveling Retiree Assisting Services
Traveling Retiree Assisting Services
Escapees CARE Makes RV Retirement Possible for Boomers
<
28
Nostalgic Festival Boxes
Nostalgic Festival Boxes
This Limited-Edition Box Set Celebrates the 50th Anniversary of Woodstock
<
27
Healthy Gut-Friendly Granola
Healthy Gut-Friendly Granola
Premier Foods’ Brand 'Lizi’s' Debuts New Digestive Health Granola
<
26
Restorative Collagen Supplements
Restorative Collagen Supplements
Sproos Marine Collagen is Made with Wild-Caught, Atlantic Fish
<
25
Self-Locking Safety Seating
Self-Locking Safety Seating
LPA's Metal Thera-Glide® Chair Ensures Ample Support
<
24
Thin Hair-Combating Treatments
Thin Hair-Combating Treatments
Nioxin's Hair System Kit No.3 Removes Follicle-Clogging Sebum
<
23
Modular Grab Bar Accessories
Modular Grab Bar Accessories
Stander's Security Pole & Curve Grab Bar Boasts Easy Installation
<
22
Reclining Luxury Massage Chairs
Reclining Luxury Massage Chairs
HOMCOM's Chair Offering is Multi-Functional and Supportive
<
21
Senior Entrepreneur-Focused Communities
Senior Entrepreneur-Focused Communities
The Senior Entrepreneurs Group Has Over 945 Members
<
20
Supportive Bariatric Chairs
Supportive Bariatric Chairs
The Titan Plus+ 901-30 Delivers Appropriate Lumbar Support
<
19
Anxiety-Fighting Sensation-Emitting Armbands
Anxiety-Fighting Sensation-Emitting Armbands
A USC Professor Develops a Wearable Therapeutic Tool
<
18
Design-Forward Non-Slip Flooring
Design-Forward Non-Slip Flooring
PORCELANOSA Offers a Wide Selection of Anti-Slip Ceramic Tiles
<
17
Ultra-Loud Alarm Clocks
Ultra-Loud Alarm Clocks
The Screaming Meanie Forte is Touted as the Market's Loudest Alarm Clock
<
16
Post-Menopause Multivitamins
Post-Menopause Multivitamins
Ritual's Multivitamin for Women 50+ Supports Healthy Aging
<
15
Longevity-Focused NAD+ Supplements
Longevity-Focused NAD+ Supplements
Basis by Elysium is a Vegan Product That Promotes Healthy Aging
<
14
Senior Companionship Dog Dates
Senior Companionship Dog Dates
Pedigree’s Dog Dates Pairs the Elderly with Canine Friends
<
13
Heart Health Wearables
Heart Health Wearables
Onrom Healthcare's HeartGuide is a Wearable Blood Pressure Monitor
<
12
Plant-Based Boomer Beverages
Plant-Based Boomer Beverages
Perennial's Non-Dairy Drink Targets People Over the Age of 50
<
11
Automatic Daily Shower Cleaners
Automatic Daily Shower Cleaners
Scrubbing Bubbles Offers a Quick & Efficient Solution to Cleaning
<
10
Luxurious Retirement Experiences
Luxurious Retirement Experiences
Ventana by Buckner is Set to Open Its Doors in Summer of 2019
<
9
Safety-Focused Home Improvement Kits
Safety-Focused Home Improvement Kits
Stander's Home Modification Kit Addresses Fall Prevention
<
8
Ergonomic Sofa Accessories
Ergonomic Sofa Accessories
Stander's Couch Cane Ensures Accessibility and Support for Users
<
7
Boomer-Friendly Hemp Oil Products
Boomer-Friendly Hemp Oil Products
Boomer Natural Wellness Offers a Range of Wellness Oils & Treats
<
6
Efficient Window-Cleaning Robots
Efficient Window-Cleaning Robots
The Mamibot Iglassbot is Quite Easy and Convenient to Use
<
5
Old Gen Fashion Lookbooks
Old Gen Fashion Lookbooks
FACCIES' Fall/Winter 2019 Embraces the Details of Wild West Fashion
<
4
Boomer-Focused Cannabis Dispensaries
Boomer-Focused Cannabis Dispensaries
The Apothecarium's Staff Can Interact with a Mature Clientele
<
3
Home Sharing Retirement Opportunities
Home Sharing Retirement Opportunities
Silvernest Boasts an Affordable & Non-Traditional Experience
<
2
Customized Medicine-Inspired Meals
Customized Medicine-Inspired Meals
Healthy Meals Supreme is a Fresh Home Delivery Meal Service
<
1
In-Home Medication Managers
In-Home Medication Managers
Hero is a High-Tech Solution for Precision in Medication
<