The top 2019 Boomer trends in 2019 reveal the unique ways this demographic is investing in their health, enjoying their leisure time, finding fulfilment in their retirement and making the most of technology.
When it comes to their health, Boomers are investing in their well-being with hyper-targeted products like multivitamins, collagen supplements and functional foods to support good gut health, as well as wearables that can seamlessly be integrated into their daily lives.
Driven by a desire to support and bond with their peers, many Baby Boomers are finding or creating communities centered on a shared sense of nostalgia, adventure or entrepreneurialism.
For a better understanding of the Boomer demographic in the year ahead, check out Trend Hunter's 2020 Trend Report.
- Gen Z
- Gen Alpha
- Millennial
- Gen X (primary audience)
