Boomer-Owned Insurtech Firms

Coya is Built from the Ground Up by Two 59-Year-Old Entrepreneurs

Coya is a Berlin-based insurtech firm that operates on a straightforward business model, is designed to be "affordable, transparent, and easily accessible," and one that testifies to the vigor and dedication of older entrepreneurs.

The start-up started to make its mark on the industry in late 2018. The business was founded by Peter Hagen -- the former chief executive of Vienna Insurance Group, who is collaborating with a former executive from Allianz SE. Both businessmen were 59 when the insurtech firm was launched and both utilize their sizable experience in the insurance industry as a catalyst for their business adventure.

As a company, Coya is flexible, "providing one of the best deals on the market" and offering a cancellation policy that comes without any consequences and can be enforced at any time.

Photo Credits: Shutterstock

Boomer-owned Insurtech Firms
Companies founded by older, experienced professionals are disrupting the insurtech industry.
Affordable, Transparent, and Accessible Insurtech
Insurtech firms like Coya are revolutionizing the market by prioritizing affordability, transparency, and accessibility.
Flexible Insurance Options
Insurtech firms that offer flexible policies without any consequences are gaining momentum in the industry.

Industries Being Reshaped

Insurance
The insurance industry is ripe for disruption, with insurtech firms providing new opportunities for innovative business models.
Finance
Insurtech is a subset of the larger finance industry, with innovative solutions disrupting traditional models.
Technology
Insurtech firms utilize technology to disrupt and improve the insurance industry, creating opportunities for growth and innovation.
SCORE
1.9 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial
  • Gen X (primary audience)
POPULARITY
Popularity 14%
Activity 34%
Freshness 9%

Solutions for innovators working at the edge of change. We help transform emerging ideas into practical, durable solutions by combining strategic thinking, creative exploration, and hands-on execution.

Trends © 2026 Trend Hunter Inc. All Rights Reserved.
LinkedIn Instagram X