The cannabis industry is evolving fast with thanks to a variety of cannabis retail innovations, including physical store spaces that are centered on product education, wellness and even targeting specific demographics like Baby Boomers. While many stores have taken a high-end, design-forward approach, other noteworthy examples employ creative solutions with shop-in-shops, hybrid retail formats and shipping containers.
As recreational cannabis is new to many adults, many stores are positioning themselves as wellness experience centers, some of which are spa-like and others that are designed to align consumers to functional states by educating them about how they can feel more calm, focused or blissful.
While many brick-and-mortar cannabis retail shops are flourishing, Grasshopper is introducing a compliant automated digital retail shopping experience for cannabis and CBD products.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
