The Apothecarium is a high-end cannabis dispensary in San Francisco which is frequented by boomer and senior clients. As a result, the staff is highly trained to interact, understand and offer products based on an individual's need. These skills include familiarity with the offerings and active listening to understand concerns, expectations, dietary restrictions and preferred methods of administration. This entails, for example, that when interacting with a mature customer, The Apothecarium's staff would "put the menu aside and focus on conversation first."
The dispensary offers goods like 1 mg mints, CBD tinctures, and balms, as well as some classes that outline the benefits of cannabis on conditions like cancer, anxiety, depression and more. Finally, customers over 60 are granted a discount at The Apothecarium, making the business even more friendly to older crowds.
Why This Trend Is Growing
- Boomer-focused Retail
- Opportunity for retail businesses to cater towards the baby boomer and senior demographic by training staff to interact and offer products based on individual needs.
- Wellness Cannabis Products
- The rising acceptance of cannabis in wellness practices offers an opportunity for dispensaries to offer products like CBD tinctures and balms.
- Education-focused Dispensaries
- Dispensaries can differentiate themselves by offering classes that outline the benefits of cannabis on conditions like cancer, anxiety, and depression.
Industries Being Reshaped
- Cannabis Dispensaries
- Cannabis dispensaries can tailor their offerings to cater to older customers by training staff to cater to individual needs and offering wellness products and education.
- Retail Industry
- The retail industry can create more opportunities by opening dispensaries or stores that cater to baby boomers and seniors by offering products catered to their individual needs.
- Wellness Industry
- The wellness industry can incorporate cannabis products that cater to conditions such as cancer, anxiety, and depression by partnering with dispensaries or creating their own products.
